CNN to broadcast Olympics from shed on top of bar
Saturday 06 July 1996
Pauly's Bar is little larger than a garden shed. But it is to become home to CNN for what is described as "exclusive Olympic coverage". And CNN will not have to pay a single dollar for the privilege.
The worldwide broadcasting network - smarting over the loss of the coverage of the games - has pulled off a coup by arranging live coverage of the stadium from a specially constructed platform twenty feet above the roof of Pauly's Bar. From the platform, CNN will have an uninterrupted view of events inside the stadium.
The vantage point, more than 100 feet above the stadium walls, has angered CNN's American rivals NBC who paid nearly $500m (pounds 325m) for exclusive coverage of the games in Atlanta - the city where CNN has its headquarters. But furious NBC chiefs will be unable to block the CNN camera which is set to broadcast liveevents to 197 countries.
The broadcasting coup was arranged in a deal between CNN and Paul D'Agnese, owner of the bar. It was less than four months ago that CNN - desperate to find good camera points outside the stadium - spotted the bar's potential.
"We decided to go for it," Mr D'Agnese said, "and agreed a deal with CNN using the roof for live broadcasts for no charge." Just one catch: CNN will always have to announce the dateline that they are broadcasting live from the roof of Pauly's Bar overlooking the Olympic Stadium.
Mr D'Agnese is straightforward about the commercial logic: "It was an opportunity to get free worldwide publicity the like of which money could not buy."
Meanwhile, he has not sold himself short in financial terms. Mr D'Agnese reckons his profits from the Olympics will "exceed one million dollars".
- 1 Video shows how to turn your phone into a 3D hologram
- 2 Artist Jamie McCartney: How The Great Wall of Vagina is a stand against 'body fascism'
- 3 Katie Hopkins reveals fear she will die during brain surgery to cure epilepsy
- 4 Dutch King Willem-Alexander declares the end of the welfare state
- 5 Michael B Jordan and Kate Mara handle excruciatingly awkward and offensive interview questions like pros
RideLondon 2015: Cyclist dies while climbing highest hill in Surrey during sportive
Katie Hopkins reveals fear she will die during brain surgery to cure epilepsy
Tensions flare as Confederate flag supporter reaches for gun when confronted by protests – in pictures
'Gene drive': Scientists sound alarm over supercharged GM organisms which could spread in the wild and cause environmental disasters
Tom Cruise: Reporters banned from asking actor about Scientology
Yvette Cooper: Our choice is years of Tory rule under Jeremy Corbyn – or a return to a Labour government
Is Britain really full up? Are migrants taking our jobs? Leading academic answers the most common anti-immigration claims
Calais Migrant Crisis: Deputy Mayor of Calais labels Cameron's use of 'swarm' as 'racist' and 'ignorant'
Jeremy Corbyn's anti-austerity agenda will harm poor, says Labour shadow Chancellor Chris Leslie
While we fixate on Calais, the Home Office is quietly deporting dozens of migrants on 'ghost flights'
Calais crisis: The seven claims made about the migrants - and the reality
Up to 70k DOE: Guru Careers: We are seeking an experienced Financial Director ...
£18000 - £20000 per annum: Recruitment Genius: A Production Planner is require...
£20000 - £24000 per annum: Ashdown Group: IT Support Analyst vacancy with a we...
£30000 - £40000 per annum: Recruitment Genius: This is a fantastic and interes...