Combat chic fails to attract united shoppers of Sarajevo
WAR IN BOSNIA
Wednesday 13 September 1995
Only the sprinkling of camouflage (functional, rather than fashionable) among the clientele distinguished the Sarajevo branch from any other in the global chain.
The mayor, Tarik Kupusovic, was there to bestow his blessing. "It is a sign of better times," he said. He urged entrepreneurs to rise to the challenge set by Benetton, or rather by the Slovene businessmen who has bought the Sarajevo franchise.
But it is clear that most of the customers will come from the new, war- time elite: the black-marketeers and the English-speakers who work for the UN, aid agencies, and the foreign journalists.
"We were excited, until we saw the prices," Svjetlana Malic, 15, said drily. But she still approved of the venture: "It means the city still survives. We have more will to live when we see something like this."
Aida Hadzic, who works for the United Nations, spent 198 German marks on a pair of beige jeans and a matching cardigan. "I don't think many people will be able to shop here, but at least it's a pleasure to visit, and keep in touch with the world and changing fashions," she said. Ms Hadzic paid cash: "No credit cards - this is war," an assistant said.
- 2 How the language you speak changes your view of the world
- 3 Russell Brand backs Ed Miliband: 'You gotta vote Labour'
- 4 General Election 2015: 14-year-old boy asks Nick Clegg – 'can you kill Katie Hopkins?'
Lucy Hawking: Stephen Hawking's daughter writes impassioned open letter to Katie Hopkins about rights of disabled people
Oxygen-starved 'dead zones' with no marine life up to 100-miles long discovered in the Atlantic Ocean
How the language you speak changes your view of the world
General election live: Russell Brand endorses Labour (except in Scotland and Brighton)
Russell Brand backs Ed Miliband: 'You gotta vote Labour'
Over 50,000 families shipped out of London boroughs in the past three years due to welfare cuts and soaring rents
EU asylum policy is 'a direct threat to our civilisation', says Nigel Farage
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
General Election 2015: SNP and its activists 'openly racist' towards the English, Farage says
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
Schools forced to act as 'miniature welfare states' with teachers buying underwear and even haircuts for poor pupils
£25000 per annum: Ashdown Group: A successful professional services firm is lo...
£25000 per annum + pension, 25 days holiday: Ashdown Group: A highly reputable...
£25000 per annum: Ashdown Group: A highly reputable business is looking to rec...
£22000 - £28000 per annum + study support, gym: Ashdown Group: A large busines...