Dirty dancing drives Tokyo crowds crazy: British company teams up with Japanese to turn porno peep shows into pop entertainment

PEEP shows are normally found in the shabby backstreets of red-light districts, visited by men in raincoats with impure thoughts. But in Tokyo a British company has turned the peep show into mass entertainment for young people by combining disco rave music with vaudeville, miniskirts, clever marketing and the impure thoughts of 2,000 people a night.

The 'porno-turns-pop' experiment was devised by Wembley plc, the British leisure management company, and Nissho Iwai, a Japanese trading company. Two years ago they opened Juliana's Tokyo, borrowing the name from the nightclub in London, and set about attracting affluent young Tokyoites looking for a new fad.

The main attraction at Juliana's in Tokyo is the long 4ft-high platforms which run down both sides of the dance floor. Young women in body-hugging dresses which stop not far below the navel cavort on these platforms, as crowds of men gather below to look up their dresses, chanting their approval like a crowd at a bullfight. As the women sway back and forth on their high-heel shoes, the men's heads follow hypnotically. The music gets louder, locking all the participants into an irresistible frenzy, steamy and salacious . . . if it were not for a number of bouncers, the impure thoughts could evolve into a breakdown of public order.

'We knew women liked to display themselves on platforms in Japan,' said Chris Holmes, head of publicity for Wembley in Japan. Juliana's made 2.3bn yen (pounds 13m) last year, double the target figure for the first year in operation. To keep up the interest, the company now issues recordings of the disco music played at the club and has its own television programme. So confident are they of success that there is to be a Juliana's Two in Tokyo, and another branch in Osaka, before the end of the year.

For the men who come to Juliana's it is a chance to look up women's skirts for nothing more than the 5,500 yen (pounds 31) entrance fee, and to dance at the same time.

For the women it is a chance to show off in the safety of an environment where they will not be attacked. The more daring women take off their underwear before getting up on the platform. The Japanese entertainment press has dubbed Juliana's as sick, and definitely not an 'in' place to go, but the crowds keep coming.

'I have a different life here from my daily life,' said one young woman with an office job. 'As long as I can keep my figure, I will keep on dancing.' When the club closes, the girls flock to the toilets to change out of their mini-skirts before going home.

(Photograph omitted)

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksNow available in paperback
Arts and Entertainment
Stik on the crane as he completed the mural
art
News
Happy in his hat: Pharrell Williams
people
News
i100(More than you think)
News
Phyllis Dorothy James on stage during a reading of her book 'Death Comes to Pemberley' last year
peopleJohn Walsh pays tribute to PD James, who died today
News
peopleExclusive: Maryum and Hana Ali share their stories of the family man behind the boxing gloves
Arts and Entertainment
John Hurt will voice Prince Bolkonsky in Radio 4's War and Peace
radioRadio 4 to broadcast 10-hour adaptation of War and Peace on first day of 2015
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Austen Lloyd: Commercial / Residential Property - Surrey

Excellent Salary: Austen Lloyd: SURREY MARKET TOWN - SENIOR PROPERTY SOLICITOR...

Recruitment Genius: Graduate Programme - Online Location Services Business

Negotiable: Recruitment Genius: What do you want to do with your career? Do yo...

Recruitment Genius: Senior QC Scientist

Negotiable: Recruitment Genius: This company is a leading expert in immunoassa...

Recruitment Genius: Development Scientist

Negotiable: Recruitment Genius: A Development Scientist is required to join a ...

Day In a Page

Cameron, Miliband and Clegg join forces for Homeless Veterans campaign

Cameron, Miliband and Clegg join forces for Homeless Veterans campaign

It's in all our interests to look after servicemen and women who fall on hard times, say party leaders
Millionaire Sol Campbell wades into wealthy backlash against Labour's mansion tax

Sol Campbell cries foul at Labour's mansion tax

The former England defender joins Myleene Klass, Griff Rhys Jones and Melvyn Bragg in criticising proposals
Nicolas Sarkozy returns: The ex-President is preparing to fight for the leadership of France's main opposition party – but will he win big enough?

Sarkozy returns

The ex-President is preparing to fight for the leadership of France's main opposition party – but will he win big enough?
Is the criticism of Ed Miliband a coded form of anti-Semitism?

Is the criticism of Miliband anti-Semitic?

Attacks on the Labour leader have coalesced around a sense that he is different, weird, a man apart. But is the criticism more sinister?
Ouija boards are the must-have gift this Christmas, fuelled by a schlock horror film

Ouija boards are the must-have festive gift

Simon Usborne explores the appeal - and mysteries - of a century-old parlour game
There's a Good Girl exhibition: How female creatives are changing the way women are portrayed in advertising

In pictures: There's a Good Girl exhibition

The new exhibition reveals how female creatives are changing the way women are portrayed in advertising
UK firm Biscuiteers is giving cookies a makeover - from advent calendars to doll's houses

UK firm Biscuiteers is giving cookies a makeover

It worked with cupcakes, doughnuts and macarons so no wonder someone decided to revamp the humble biscuit
Can SkySaga capture the Minecraft magic?

Can SkySaga capture the Minecraft magic?

It's no surprise that the building game born in Sweden in 2009 and now played by millions, has imitators keen to construct their own mega money-spinner
The King's School is way ahead of the pack when it comes to using the latest classroom technology

Staying connected: The King's School

The school in Cambridgeshire is ahead of the pack when it comes to using the latest classroom technology. Richard Garner discovers how teachers and pupils stay connected
Christmas 2014: 23 best women's perfumes

Festively fragrant: the best women's perfumes

Give a loved one a luxe fragrance this year or treat yourself to a sensual pick-me-up
Arsenal vs Borussia Dortmund: Alex Oxlade-Chamberlain celebrates century with trademark display of speed and intuition

Arsenal vs Borussia Dortmund

The Ox celebrates century with trademark display of speed and intuition
Billy Joe Saunders vs Chris Eubank Jnr: When two worlds collide

When two worlds collide

Traveller Billy Joe Saunders did not have a pampered public-school upbringing - unlike Saturday’s opponent Chris Eubank Jnr
Homeless Veterans Christmas Appeal: Drifting and forgotten - turning lives around for ex-soldiers

Homeless Veterans Christmas Appeal: Turning lives around for ex-soldiers

Our partner charities help veterans on the brink – and get them back on their feet
Putin’s far-right ambition: Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU

Putin’s far-right ambition

Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU
Tove Jansson's Moominland: What was the inspiration for Finland's most famous family?

Escape to Moominland

What was the inspiration for Finland's most famous family?