Israelis show just how much fun you can have while recycling

Video: The country's waste company knows how to make a good campaign

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The Independent Online

Why scale down a flight of stairs to recycle your empty milk cartons when you could just expertly throw them off the roof and straight into the bin?

Well, that's not an option we all have but a video from Israel shows how much fun you could inject into that most arduous of activities: taking out the rubbish.

The Tamir recycling corporation, the group in charge of Israel's packaging waste, have launched an online campaign to raise public awareness about recycling with a video showing green-minded citizens managing to get the smallest of cartons and packages into the smallest of trash cans in the most mesmerising of ways. 

The colourfully-clad Israelis in the video throw milk cartons, ketchup bottles and laundry detergent into the country's orange recycling bins. One scene sees a man use a tennis racket to get his item safely into its container, while another chucks his from a roof onto a moving boat.

Thankfully, such feats are not expected of the average citizen otherwise recycling would become non-existence.

In the UK, the latest figures from the Department for Environment, Food and Rural Affairs state that in 2013 the recycling rate of UK households was 44.2 per cent, up from 43.3 per cent.

The EU has set a target for the UK to recycle at least 50 per cent of its waste by 2020.