Italian beaches offer tourists their money back if it rains

The deal is called 'abbronzati o rimborsati', meaning 'get a tan or get your money back'

A beach near Venice (Getty/iStockphoto)

Holidaymakers heading to the continent this weekend are perhaps more likely to be worrying about exchange rates after the EU referendum result than the weather.

But beach resorts near Venice in north east Italy have seen such miserable weather in June that some are offering tourists their money back if it rains.

Two beaches in the seaside town of Jesolo, in the east of the Venetian lagoon, announced a deal that started on Friday named “abbronzati o rimborsati“, meaning “get a tan or get your money back.”

A local tourist board spokesperson told La Nuova Venezia the deal was available to anyone who chose to spend their holiday in Jesolo.

“We’re trying to make Jesolo a seaside destination that’s desirable to tourists from Italy and Europe,” they said.

Tourists who pay one euro extra when they rent a sun lounger will receive a full refund if their relaxing day by the sea is rained off – but only if more than 3mm of rain is measured between 11am and 5pm.

While nearby Venice attracts more than 20 million visitors each year, footfall in nearby resorts such as Jesolo has been affected by particularly bad weather this month, including a tornado which hit a beach earlier this month, according to The Local.