The alliance between fashion and football was signed last night with Freddie Ljungberg's guest appearance in the front row at Calvin Klein last night.
Dressed in shredded jeans and a white shirt with frilly cuffs, Ljungberg sat impassively while the catwalk paparazzi hosed him down. In a season when stars were in short supply at the Milan Menswear Autumn/Winter 2005 show, Ljungberg's appearance scored high with the fashion press.
Earlier in the week, Dolce & Gabbana showed off their uniforms for the AC Milan team with a glossy book and photo exhibition in their Corso Venezia store. Ljungberg showed off an awful lot more as the new poster boy for Calvin Klein underwear.
Although all the trends were ticked off chocolate velvet suits, aviator jackets and discreet diamond lapel pins the label didn't say anything new or original enough to differentiate itself from any other quietly luxurious menswear label.
The founder, Calvin Klein, has always been famed for his clean lines and muted colour palettes, but this season the volume has been turned down a notch too far.
Alexander McQueen rocked Milan with a glamorously avant-garde menswear collection last night. Taking inspiration from two films La Haine and La Reine Margot McQueen showed fashion as gang warfare with violent ghetto street sport versus bloodthirsty Renaissance aristocrats.
Slouchy skater-cut trousers and fox-trimmed parkas followed frock coats and matching trousers in overstitched claret velvet.A silver lamé suit fought it out with gold and bronze sequin tunics.