Lonsdale faces ban over 'neo-Nazi associations'
Wednesday 22 March 2006
The German mail-order giant Quelle has threatened to ban the British sports-wear label Lonsdale from its collection because of the brand's widespread popularity among racist and neo-Nazi groups.
The move would represent a major blow for the British boxing sportswear company, as its clothing collection would be withdrawn from the 40 million mail- order catalogues Quelle distributes to customers across Europe.
Michel Badke, Quelle's managing director, said yesterday that the measure was being considered because of growing concerns in Germany and across Europe that Lonsdale had become a favourite label among members of known neo-Nazi and racist organisations. "Quelle wants to distance itself clearly from all tendencies associated with extremism," Mr Badke said in a statement. "We want to counter any suggestion that we are supporting right-wing extremists through the sale of these goods."
Lawyers representing Lonsdale declined to comment yesterday.
Lonsdale is famous in Britain because of its boxing links. But in Germany and elsewhere in Europe, the label is associated with the extreme right. Skinhead thugs are frequently photographed in the press wearing Lonsdale bomber jackets and hooded sweatshirts.
The letters NSDA - contained in the brand's name - are taken by far-right supporters to be one letter short of the initials of Adolf Hitler's Nazi party - the National Socialist Worker's Party - or, the National Sozialistische Deutsche Arbeiter Partei (NSDAP).
Members of Germany's extreme-right party, the National Democratic Party (NDP), sport Lonsdale clothing and party officials wore the label during election campaigning in Saxony in 2004, when it gained seats in the state parliament for the first time in 20 years.
A spokesman for Quelle said yesterday that the company would decide whether to implement a ban on Lonsdale clothing within days. "We are still considering the issue because, despite its image, Lonsdale is known for actively campaigning against the far right," he said.
He added that any ban would not affect customers who had already ordered Lonsdale clothing. If imposed, the label would be withdrawn from the company's next print run of mail- order catalogues: "Lonsdale products are known for their quality and removing them from our collection would result in considerable losses," he said.
It is the first time that a German company has considered action to prohibit the distribution of Lonsdale products. But in Holland, nightclubs, bars, schools and a town have launched a campaign to ban wearing the label because of its right-wing associations.
Lonsdale has in the past refused to supply German retail outlets known to be popular with far-right groups and has tried to improve its image by sponsoring immigrant and gay rights campaigns. In Holland, Lonsdale responded to the campaign by launching a publicity campaign with the slogan: "Lonsdale loves all colours."
Quelle's decision to consider exempting Lonsdale from its collection appeared to be one of the most far-reaching bans the company has ever been threatened with. In Germany alone, Quelle distributes an annual 27 million mail-order catalogues to customers.
Quelle's announcement was prompted by a youth group from Germany's Social Democratic Party, which wrote to the company's management complaining that the Lonsdale brand and its widespread use by neo-Nazis was encouraging an acceptance of views that were prohibited in Germany - where the Nazi party is banned.
"We were completely surprised by Quelle's reaction to our letter, " said Jane Kuewen, a spokesman for the Social Democrat youth group. "Quelle is showing courage. Its actions are exemplary," she added.
Brits who migrate to Costa del Sol more unhappy than those who stay at home
LAPD releases haunting crime scene photos from its archives
Peaches Geldof funeral: Bob Geldof leads tributes at emotional service in same church she married husband Thomas Cohen and mother Paula Yates was buried
Duke and Duchess of Cambridge photographed with Prince George off-duty may spark privacy row
Malaysia Airlines flight MH370: Concerns grow among search officials that missing jet ‘may have landed somewhere else’
Ukip election posters: Nigel Farage defends 'racist' campaign anti-immigration campaign ahead of Europe elections
Is Britain really a land of God? Furious debate after David Cameron claims we are a Christian country
An open letter to Nigel Farage: you may smile, but I am not seduced
'Sinful': Video of British Muslims dancing to Pharrell Williams's hit Happy comes under attack
Ukip leader Nigel Farage defends employing German wife, at launch of anti-immigration poster campaign
David Cameron's constituency office calls police on food bank campaigners Bishop of Oxford and Reverend Keith Hebden
- 1 Revealed: Scientists ‘edit’ DNA to correct adult genes and cure diseases
- 2 David Cameron's constituency office calls police on food bank campaigners Bishop of Oxford and Reverend Keith Hebden
- 3 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
- 4 Women take on Bear Grylls over 'sexist' male-only desert island show
- 5 Malaysia Airlines flight MH370: Concerns grow among search officials that missing jet ‘may have landed somewhere else’
£55000 - £62000 per annum + outstanding benefits and bonus: Pro-Recruitment Gr...
£120 per day: Randstad Education Luton: Reception teacher required for an Outs...
£35000 - £45000 per annum + excellent company benefits : Pro-Recruitment Group...
£90 - £130 per day: Randstad Education Preston: The Job We are currently recr...