Museum gets hot under the collar as French lingerie chain's forbidden video goes viral
Thursday 12 January 2012
Scantily clad women may be popular on the walls of art galleries but are apparently unwelcome among the visitors. The Musée d'Orsay is threatening legal action after a publicity stunt by the clothing chain Etam saw models in underwear running through the gallery's Impressionist collection.
In a video taken last month on a hidden camera and posted to Etam's website, three women throw off their coats, revealing brightly coloured underwear.
The Musee d'Orsay directors were not informed of the promotional video and filming or photography inside the museum is forbidden without permission. The museum has released a statement saying the filming was "a serious infringement of the Orsay's rights and the rights of others".
Guy Cogeval, the museum's director, has demanded Etam remove the video from its website with the threat of legal action. But it has already gone viral, and can be found on YouTube.
The video shows the models outside the museum on the Left Bank saying they are "going to visit the museum, to have a fashion show there". When questioned by security guards the models say they are part of a hen party. The museum has expressed concern that the video damages its reputation by implying that it earned money from the stunt.
This is not the first time Etam has sent underwear models to a Parisian landmark to promote collections. In previous videos the same models in underwear skate at the Eiffel Tower's ice rink and go through security at Charles de Gaulle airport.
Diving in at the deep end is no excuse for shirking the style stakes
- 1 Belgium fan Axelle Despiegelaere lands L'Oreal campaign after World Cup viral photo
- 2 Orange Is The New Black has not been cancelled – it was a hoax
- 3 Why I'm on the brink of burning my Israeli passport
- 5 Blackest is the new black: Scientists have developed a material so dark that you can't see it...
Pope Francis: ‘One in 50’ Catholic priests, bishops and cardinals is a paedophile
Fry ‘criticises Operation Yewtree in dinner party rant’ calling for tougher laws to deter false sex abuse allegations
Supermoon 2014 in pictures: Moon appeared bigger and brighter at the weekend
Saharan remains may be evidence of first race war, 13,000 years ago
Israel-Gaza conflict: ‘Sderot cinema’ image shows Israelis with popcorn and chairs 'cheering as missiles strike Palestinian targets'
Sustained immigration has not harmed Britons' employment, say government advisers
War is war: Why I stand with Israel
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
Socialist Worker called to apologise over ‘vile’ article saying Eton schoolboy Horatio Chapple's death is ‘reason to save the polar bears’
Emergency data law: David Cameron plots to bring back snoopers’ charter
NUT strike: David Cameron announces crackdown on strike action ahead of mass industrial action
£25000 - £35000 per annum + bonus + bens: Deerfoot IT Resources Limited: IT Sy...
£45000 - £60000 per annum: Charter Selection: Charter Selection are working wi...
£35000 - £40000 per annum + Benefits: Ashdown Group: Content Manager - Central...
£42000 - £45000 per annum + 10% bonus: Ashdown Group: Regional Marketing Manag...