Museum gets hot under the collar as French lingerie chain's forbidden video goes viral
Thursday 12 January 2012
Scantily clad women may be popular on the walls of art galleries but are apparently unwelcome among the visitors. The Musée d'Orsay is threatening legal action after a publicity stunt by the clothing chain Etam saw models in underwear running through the gallery's Impressionist collection.
In a video taken last month on a hidden camera and posted to Etam's website, three women throw off their coats, revealing brightly coloured underwear.
The Musee d'Orsay directors were not informed of the promotional video and filming or photography inside the museum is forbidden without permission. The museum has released a statement saying the filming was "a serious infringement of the Orsay's rights and the rights of others".
Guy Cogeval, the museum's director, has demanded Etam remove the video from its website with the threat of legal action. But it has already gone viral, and can be found on YouTube.
The video shows the models outside the museum on the Left Bank saying they are "going to visit the museum, to have a fashion show there". When questioned by security guards the models say they are part of a hen party. The museum has expressed concern that the video damages its reputation by implying that it earned money from the stunt.
This is not the first time Etam has sent underwear models to a Parisian landmark to promote collections. In previous videos the same models in underwear skate at the Eiffel Tower's ice rink and go through security at Charles de Gaulle airport.
sportLiverpool 5 Norwich City 1: Uruguayan striker has now scored 11 league goals against the club
arts + entsOlivier-nominated actor and singer is set to star in Lloyd Webber's musical about the Profumo affair
filmWith more than 70 per cent of early films lost, archivists are scouring the world to preserve the precious examples that remain
sportUnder-10s football coach sacked for telling parents he was 'only interested in winning'
techA piece of new hi-tech kit aims to get us scribbling again
life + styleClarissa Baldwin is the brains behind the slogan 'A Dog is for Life not just for Christmas'
Work until you’re 70: Chancellor George Osborne accused of ‘living in fantasy land’ over Autumn Statement pension reforms
What made Charles Saatchi grab my throat outside Scott's, by Nigella Lawson - as she accuses him of threatening to 'destroy' her with drug claims
Is this the scariest advert ever? Japanese tyre commercial comes with its own disclaimer and health warning
‘Put it in my mouth’: Viewers outraged by apparent reference to oral sex in VIP e-cig advert
Paul Walker death: Eight-year-old son of Porsche driver Roger Rodas tried to rescue his father
- 1 The hardwired difference between male and female brains could explain why men are 'better at map reading'
- 2 Is this the scariest advert ever? Japanese tyre commercial comes with its own disclaimer and health warning
- 3 A forgotten episode in Russian history leaves links with the Philippines
- 4 Syrian rebels consider joining forces with regime troops to fight al-Qa’ida
- 5 ‘Put it in my mouth’: Viewers outraged by apparent reference to oral sex in VIP e-cig advert
£50000 - £70000 per annum + London: Harrington Starr: Senior Automation QA Eng...
£35000 - £50000 per annum + Benefits : Harrington Starr: SQL 2008 R2/2012 Deve...
£38000 - £45000 per annum + Benefits: Pro-Recruitment Group: Creative Audit Se...
£45000 - £50000 per annum + Benefits: Harrington Starr: SQL Developer (TSQL, P...