Slogan for German feelgood campaign was used by Nazis
Saturday 26 November 2005
Germany's media and publishing companies launched the campaign, entitled "Du Bist Deutschland" (You Are Germany), last September. The project, which shows moody photographs and television shots of sporting heroes and celebrities, aims to change Germans' traditionally pessimistic view of themselves. "Don't ask what others can do for you," insists Katarina Witt, the Olympic ice-skating champion in one television spot, "You are the others. You are Germany!"
But yesterday it emerged that the Nazis had coined exactly the same slogan more than 70 years ago. Aphotograph, taken in the town of Ludwigshafen in 1934, shows a giant portrait of Hitler supported by an equally large slogan declaring: "Du Bist Deutschland."
Lars Cords, a spokesman for the "Du Bist Deutschland" campaign, admitted that the organisers were "not exactly enthused" by the discovery. "Our campaign utterly condemns National Socialism, racism and all forms of neo-Nazi activity," he insisted.
The Nazi-era photograph was unearthed by Stefan Mörz, a Ludwigshafen archivist. "Every time I see the "Du Bist Deutschland" slogan on television, I am reminded of the Nazi photograph," he said.
The Nazi-era photograph has since found its way on to several internet blogs. "An occasion to reflect on the declining differences between marketing and propaganda," wrote one.
- 2 Friends 20th anniversary: Alison Jackson photographs reunited cast
- 3 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
- 5 Free U2 album: How the most generous giveaway in music history turned into a PR disaster
Scottish independence: Despite defeat history may still point to Alex Salmond as the victor
Scottish independence referendum: Frankie Boyle reacts to nation's 'No' vote - 'To be fair, I've always hated Scotland'
Iranian blogger found guilty of insulting Prophet Mohammad on Facebook sentenced to death
Scottish referendum: Police struggle to control Unionist rally in Glasgow's George Square
Hitler’s former food taster reveals the horrors of the Wolf’s Lair
Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
Scottish independence referendum: A nation divided against itself
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Russia freezes Ukraine into submission: Kiev admits country doesn't have enough fuel for winter
Scottish independence: The Queen breaks silence on referendum debate – as think tank warns of £14bn black hole if Scotland votes Yes
Archbishop of Canterbury admits doubts about existence of God
£30000 - £35000 per annum: Ashdown Group: Marketing Manager (CIM, B2B, MS Offi...
£22000 - £25000 per annum: Ashdown Group: A highly successful organisation wit...
£1 per day: Randstad Education Leeds: Job Purpose To work closely with the he...
£32000 - £42000 Per Annum: Clearwater People Solutions Ltd: Our client is curr...