Slogan for German feelgood campaign was used by Nazis
Saturday 26 November 2005
Germany's media and publishing companies launched the campaign, entitled "Du Bist Deutschland" (You Are Germany), last September. The project, which shows moody photographs and television shots of sporting heroes and celebrities, aims to change Germans' traditionally pessimistic view of themselves. "Don't ask what others can do for you," insists Katarina Witt, the Olympic ice-skating champion in one television spot, "You are the others. You are Germany!"
But yesterday it emerged that the Nazis had coined exactly the same slogan more than 70 years ago. Aphotograph, taken in the town of Ludwigshafen in 1934, shows a giant portrait of Hitler supported by an equally large slogan declaring: "Du Bist Deutschland."
Lars Cords, a spokesman for the "Du Bist Deutschland" campaign, admitted that the organisers were "not exactly enthused" by the discovery. "Our campaign utterly condemns National Socialism, racism and all forms of neo-Nazi activity," he insisted.
The Nazi-era photograph was unearthed by Stefan Mörz, a Ludwigshafen archivist. "Every time I see the "Du Bist Deutschland" slogan on television, I am reminded of the Nazi photograph," he said.
The Nazi-era photograph has since found its way on to several internet blogs. "An occasion to reflect on the declining differences between marketing and propaganda," wrote one.
- 1 Andreas Lubitz: Who is Germanwings co-pilot who 'locked out captain and crashed flight 9525'?
- 2 JK Rowling responds to fan tweeting she 'can't see' Dumbledore being gay
- 3 Germanwings crash: Descent may have been 'deliberate, suicidal choice' by pilot, claims experts
- 4 Germanwings plane crash live: Andreas Guenter Lubitz intentionally crashed flight 9525 into the Alps in act of mass murder and suicide – latest
- 5 Video shows what happens when lava is poured onto ice
Nigel Farage brands LGBT activists 'filth' and 'scum' and accuses them of scaring away his children after they invade his local pub
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
JK Rowling responds to fan tweeting she 'can't see' Dumbledore being gay
Russia threatens Denmark with nuclear weapons if it tries to join Nato defence shield
Jeremy Clarkson sacked live: Alan Yentob 'wouldn't rule out' ex Top Gear host's BBC return
Vote Ukip, says far-right group Britain First
£35000 - £45000 per annum: Recruitment Genius: This is a unique opportunity to...
Negotiable: Recruitment Genius: Trainee Managers are required to join the UK's...
£25000 - £35000 per annum: Recruitment Genius: You will maximise the effective...
£20000 - £25000 per annum + uncapped commission : SThree: Hello! I know most ...