Toscani turns heads again with image of anorexia
Tuesday 25 September 2007
Oliviero Toscani has done it again. The man who thrust huge images of Aids victims, Death Row inmates and newborn babies at us, in the guise of selling Benetton jumpers, is back. This time he is selling the frocks and blouses of a company called Nolita through images of a naked sufferer of anorexia.
The campaign erupted in Italy just as Milan Fashion Week, the target of a government campaign to drive stick-thin models from the catwalks, got under way.
The woman in the photograph, Isabelle Caro, 23, has been suffering from anorexia for 15 years and weighs less than five stone. "I have hidden and covered myself up for too long," she told Italian Vanity Fair. "Now I want to show myself without fear, even though I know that my body is repugnant. The ... suffering I have experienced only makes sense if they can be of help to others who have fallen into the trap from which I am trying to escape."
The image that was splashed across billboards and a double page of La Repubblica newspaper had been approved by the Health Minister, Livia Turco. About two million Italians are affected by anorexia and/or bulimia.
But others were angered by the image. Fabiola De Clerq, of ABA, which studies anorexia, called it "useless and damaging", adding: "It even risks sparking a competition for extreme thinness among the sick."
- 1 Mario Balotelli: Staff at arson-hit Manchester Dogs' Home convinced Liverpool striker is behind five-figure donation
- 2 Friends 20th anniversary: Alison Jackson photographs reunited cast
- 3 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
- 4 The response to my Pizza Express review has been overwhelming, and taught me a lot about journalism
- 5 Free U2 album: How the most generous giveaway in music history turned into a PR disaster
Scottish independence: Despite defeat history may still point to Alex Salmond as the victor
Scottish independence referendum: Frankie Boyle reacts to nation's 'No' vote - 'To be fair, I've always hated Scotland'
Iranian blogger found guilty of insulting Prophet Mohammad on Facebook sentenced to death
Scottish referendum: Police struggle to control Unionist rally in Glasgow's George Square
Hitler’s former food taster reveals the horrors of the Wolf’s Lair
Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
Scottish independence referendum: A nation divided against itself
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Russia freezes Ukraine into submission: Kiev admits country doesn't have enough fuel for winter
Scottish independence: The Queen breaks silence on referendum debate – as think tank warns of £14bn black hole if Scotland votes Yes
£75 - £90 per day + negotiable: Randstad Education Group: Are you a cover supe...
£30000 - £35000 per annum: Ashdown Group: Marketing Manager (CIM, B2B, MS Offi...
£22000 - £25000 per annum: Ashdown Group: A highly successful organisation wit...
£1 per day: Randstad Education Leeds: Job Purpose To work closely with the he...