Toscani turns heads again with image of anorexia
Tuesday 25 September 2007
Oliviero Toscani has done it again. The man who thrust huge images of Aids victims, Death Row inmates and newborn babies at us, in the guise of selling Benetton jumpers, is back. This time he is selling the frocks and blouses of a company called Nolita through images of a naked sufferer of anorexia.
The campaign erupted in Italy just as Milan Fashion Week, the target of a government campaign to drive stick-thin models from the catwalks, got under way.
The woman in the photograph, Isabelle Caro, 23, has been suffering from anorexia for 15 years and weighs less than five stone. "I have hidden and covered myself up for too long," she told Italian Vanity Fair. "Now I want to show myself without fear, even though I know that my body is repugnant. The ... suffering I have experienced only makes sense if they can be of help to others who have fallen into the trap from which I am trying to escape."
The image that was splashed across billboards and a double page of La Repubblica newspaper had been approved by the Health Minister, Livia Turco. About two million Italians are affected by anorexia and/or bulimia.
But others were angered by the image. Fabiola De Clerq, of ABA, which studies anorexia, called it "useless and damaging", adding: "It even risks sparking a competition for extreme thinness among the sick."
Threat of 'catastrophic cascade of collisions' must be averted, warn scientists
Oxford is the least affordable city in the UK, where houses cost 11 times local salaries
Wellcome Image Awards: The most striking images from the world of science, including breast cancer cells under chemical attack and a photographer’s own kidney stone
Space debris orbiting Earth to be destroyed with giant lasers fired from Australia
Swarm of killer bees sting woman 1,000 times
Oscar Pistorius trial: Athlete repeatedly vomits as court hears 'graphic details' of Reeva Steenkamp's autopsy
Britain's top vet sparks controversy with call for ban on slashing animals' throats in 'ritual' slaughters for halal and kosher meat products
Poor 'live like animals' says Boris's privately educated sister after going on 'poverty safari'
Exclusive: Impact of immigrants on British workers ‘negligible’
Vince Cable: Teachers 'know absolutely nothing' about the world of work
Ukraine crisis: Russia pledges to 'retaliate against sanctions' as Ukrainian president says Crimea vote will not be recognised
The quiet diplomat: Catherine Ashton - recognised and admired in all the world’s troubled countries, yet ridiculed at home
- 1 Australian man Rod Sommerville reacts to bite from deadly snake by reaching for cold beer
- 2 North Korea elections: Kim Jong-un wins 100% of the vote
- 3 David Cameron resorts to paying for Facebook fans because not enough people like him
- 4 Steve Irwin’s final words: Cameraman present at death opens up about deadly stingray attack for the first time
- 5 Sharknado 2: Former WWE wrestler Kurt Angle to fight second wave of flying sharks
£12000 per annum: Inspiring Interns: Our client is a leading digital agency bu...
£40000 - £45000 per annum: Charter Selection: Global leader in its respective ...
£130 - £161 per day: Randstad Education Nottingham: Do you have a qualificatio...
£6720 - £33600 per annum: Randstad Education Nottingham: The school is much la...