Pakistan's first TV condom ad banned
'Indecent, immoral' advert removed by Pakistan's regulatory agency
A contraception advert depicting a newly married man recommending condoms to a friend has been removed from the air by Pakistan's media regulators.
"It was in sheer disregard to our socio-cultural and religious values." the agency said, having received thousands of complaints from viewers
The advert, which was produced by the American non-profit organisation DKT International, features controversial Pakistani supermodel Mathira Khan, who earlier this year courted controversy with a scantily clad cover shoot for Pakistan’s Fashion Diet magazine.
A number of taboos are broken in the advert, which advocate – subtly at best – sex for pleasure and limiting family size.
DKT International says it prides itself on breaking with cultural norms to spread contraceptive methods. The company’s YouTube page has a section titled "Pushing the Boundaries: Using Sex to Sell Family Planning."
Research this year from the United Nations said that Pakistan's population of 180 million was growing at two per cent annually, and that around one third of women in the country have no access to birth control.
"Shortages of contraceptives are only one reason why millions of people are still unable to exercise their right to family planning," said the United Nations Population Fund in a statement.
"Access to family planning may also be restricted by forces including poverty, negative social pressures, gender inequality and discrimination."
Husband and wife die holding hands within hours of each other after 67 years of marriage
Mohammed Emwazi: Nine things we know about Isis militant 'Jihadi John'
What color is The Dress, white and gold or blue and black? An eyewitness gives a definitive answer
'Jihadi John': CAGE representative storms off Sky News accusing Kay Burley of Islamophobia
Madonna claims jokes about her age tantamount to racism: 'No one would dare to say a degrading remark about being black'
- 1 The black and blue dress: Makers considering a white and gold version
- 2 Husband and wife die holding hands within hours of each other after 67 years of marriage
- 3 What color is The Dress, white and gold or blue and black? An eyewitness gives a definitive answer
- 4 The remarkable archaeological underwater discovery that could open up a new chapter in the study of European and British prehistory
- 5 Madonna claims jokes about her age tantamount to racism: 'No one would dare to say a degrading remark about being black'
salary equal to £40K pro-rata: Sauce Recruitment: Are you available to start a...
£35000 - £40000 per annum: Ashdown Group: Creative Front-End Developer - Claph...
£18000 - £24000 per annum: Recruitment Genius: The role in this successful eco...
£28000 - £30000 per annum: Ashdown Group: QA Tester - London - £30,000 QA Tes...