New York's optimistic 'grey lady' set to go national
The newspaper, which began publishing in 1851, yesterday outlined an ambitious programme of expansion apparently driven by renewed optimism about revenue prospects, particularly from national advertising.
While some of its weekend sections have boasted editorial colour for some time, a new printing plant in the New York district of Queens that is due to open in September will extend it to the main news section, the paper announced. The change will begin with the Sport Section and eventually include the front page.
Most notable, however, are efforts being promised to give the Times a more genuinely national presence. Currently in the United States, it is only USA Today and perhaps the Wall Street Journal that can truly claim to be national daily newspapers.
The Times revealed that it is to begin printing immediately in plants in both the Boston and Washington DC areas to supply 110,000 readers spread through the north-east and mid-Atlantic regions. In the meantime, it has signed contracts with 33 regional daily papers and one national magazine to improve distribution to all parts of the country.
"We were seeing particularly strong growth in national advertising," commented Janet Robinson, president and general manager of the paper. "That made us examine where we were going after advertising and where we were going after circulation."
The fortunes of American newspapers as a whole have also been boosted recently by a moderation in newsprint prices which in recent years had risen to crippling levels.
- 1 I was a Woman Against Feminism too
- 2 Fifty Shades of Grey movie trailer released: First look at Jamie Dornan as Christian Grey
- 3 Is Gideon Levy the most hated man in Israel or just the most heroic?
- 4 Students offered grants if they tweet pro-Israeli propaganda
- 5 The Tory donor whose firm is one of Britain’s biggest tax avoiders - with HMRC's blessing
Vladimir Putin employs a full-time food taster to ensure his meals aren't poisoned
Peaches Geldof: Her final day – and her fatal decision
Students offered grants if they tweet pro-Israeli propaganda
Israel-Gaza conflict: Israel may have committed war crimes, says UN human rights chief
Taiwan plane crash: Typhoon Matmo could have caused TransAsia Airways disaster, airline suspects
Malaysia Airlines MH17 crash: Vladimir Putin is given 'one last chance' to end hostilities in Ukraine
The 'scroungers’ fight back: The welfare claimants battling to alter stereotypes
The truth about conspiracy theories is that some require considering
Arizona execution lasts two hours as killer Joseph Wood left 'snorting and gasping' for air
Malaysia Airlines MH17 crash: Ukrainian military jet was flying close to passenger plane before it was shot down, says Russian officer
Malaysia Airlines MH17 crash: Massive rise in sale of British arms to Russia
£30000 - £38500 Per Annum + 25 days holiday, pension, subsidised restaurant: C...
£34000 - £37000 Per Annum + excellent benefits: Clearwater People Solutions Lt...
£40000 - £45000 per annum + Pension, Holiday, Flexi-time: Progressive Recruitm...
£280 - £320 per day: Progressive Recruitment: C#, WinForms, Desktop Developmen...