Orange pips rivals in mobile race

Orange, Britain's youngest mobile phone network, yesterday showed it has outstripped its rivals so far this year in the race to sign up customers, as Cellnet slipped further behind.

Three networks - Orange, One2One and Cellnet - followed the lead of Vodafone earlier this week in releasing customer numbers for the first three months of the year. They show the two older networks, Vodafone and Cellnet, have been growing more slowly than Orange and One2One, raising doubts about their marketing strategies.

Orange's subscriber base increased by 109,000 between January and March, a much stronger rate than analysts had forecast, bringing total customer numbers to 894,000. The group also revealed that churn, the rate at which customers leave the network, rose slightly to 19.1 per cent from 18.6 per cent in December. Orange shares rose 1.5p on the figures, to 207p.

The real surprise came from One2One, the company jointly owned by Cable & Wireless and US West. It grabbed the number two spot in the growth league by adding 75,000 net new subscribers in the first quarter, taking customer numbers to 620,000. The statistics vindicate the network's expansion strategy under its recently appointed managing director, Jan Peters. An extra pounds 1bn is being invested to raise the network's coverage to 80 per cent of the UK, while an estimated pounds 20m has been spent on television advertising.

The One2One numbers easily beat those from Vodafone, released on Tuesday, which showed net subscriber growth of 67,000.

Cellnet trailed well behind its rivals, growing its customer base by just 12,000 in the first three months of the year to 2.7 million. The company, 60 per cent-owned by British Telecom, blamed the figures on changes to contract terms which had reduced customer notice periods to one month.

Analysts also said customer discount packages had backfired. Jim McCafferty, from stockbrokers Hoare Govett explained: "The lesson for Cellnet is there's no point in adding customers today if they're going to leave tomorrow."

Suggested Topics
Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksAn introduction to the ground rules of British democracy
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Cabinet Maker / Joiner

£22000 - £24000 per annum: Recruitment Genius: This bespoke furniture and inte...

Recruitment Genius: Graphic and Motion Designer

Negotiable: Recruitment Genius: Do you get a buzz from thinking up new ideas a...

Recruitment Genius: Media Telesales Executive - OTE £25,000

£14500 - £16000 per annum: Recruitment Genius: This is an opportunity to join ...

Recruitment Genius: Female Care Worker

£7 - £8 per hour: Recruitment Genius: This expanding, vibrant charity which su...

Day In a Page

Refugee crisis: David Cameron lowered the flag for the dead king of Saudi Arabia - will he do the same honour for little Aylan Kurdi?

Cameron lowered the flag for the dead king of Saudi Arabia...

But will he do the same honour for little Aylan Kurdi, asks Robert Fisk
Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

Humanity must be at the heart of politics, says Jeremy Corbyn
Joe Biden's 'tease tour': Could the US Vice-President be testing the water for a presidential run?

Joe Biden's 'tease tour'

Could the US Vice-President be testing the water for a presidential run?
Britain's 24-hour culture: With the 'leisured society' a distant dream we're working longer and less regular hours than ever

Britain's 24-hour culture

With the 'leisured society' a distant dream we're working longer and less regular hours than ever
Diplomacy board game: Treachery is the way to win - which makes it just like the real thing

The addictive nature of Diplomacy

Bullying, betrayal, aggression – it may be just a board game, but the family that plays Diplomacy may never look at each other in the same way again
Lady Chatterley's Lover: Racy underwear for fans of DH Lawrence's equally racy tome

Fashion: Ooh, Lady Chatterley!

Take inspiration from DH Lawrence's racy tome with equally racy underwear
8 best children's clocks

Tick-tock: 8 best children's clocks

Whether you’re teaching them to tell the time or putting the finishing touches to a nursery, there’s a ticker for that
Charlie Austin: Queens Park Rangers striker says ‘If the move is not right, I’m not going’

Charlie Austin: ‘If the move is not right, I’m not going’

After hitting 18 goals in the Premier League last season, the QPR striker was the great non-deal of transfer deadline day. But he says he'd preferred another shot at promotion
Isis profits from destruction of antiquities by selling relics to dealers - and then blowing up the buildings they come from to conceal the evidence of looting

How Isis profits from destruction of antiquities

Robert Fisk on the terrorist group's manipulation of the market to increase the price of artefacts
Labour leadership: Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea

'If we lose touch we’ll end up with two decades of the Tories'

In an exclusive interview, Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea
Tunisia fears its Arab Spring could be reversed as the new regime becomes as intolerant of dissent as its predecessor

The Arab Spring reversed

Tunisian protesters fear that a new law will whitewash corrupt businessmen and officials, but they are finding that the new regime is becoming as intolerant of dissent as its predecessor
King Arthur: Legendary figure was real and lived most of his life in Strathclyde, academic claims

Academic claims King Arthur was real - and reveals where he lived

Dr Andrew Breeze says the legendary figure did exist – but was a general, not a king
Who is Oliver Bonas and how has he captured middle-class hearts?

Who is Oliver Bonas?

It's the first high-street store to pay its staff the living wage, and it saw out the recession in style
Earth has 'lost more than half its trees' since humans first started cutting them down

Axe-wielding Man fells half the world’s trees – leaving us just 422 each

However, the number of trees may be eight times higher than previously thought
60 years of Scalextric: Model cars are now stuffed with as much tech as real ones

60 years of Scalextric

Model cars are now stuffed with as much tech as real ones