Postcard from... Bredene
It’s simple really: if you are a Belgian called Bob, you are the designated driver while your mates have a boozy night out.
But if you happen to be called Rob, your task is the much grimier one of cleaning up after one coastal town’s canine population.
At least that’s what the advertising brains behind two separate Belgian public awareness campaigns would have you believe.
But the Belgian Road Safety Institute is not having any of it, and is accusing the resort town of Bredene of stealing its idea.
Competing key fobs appear to be at the heart of this bizarre Belgian dispute. The road safety body has been running an anti-drink driving campaign for years, for which they hand out key fobs emblazoned with the word “Bob”.
The idea is that the designated driver has one, and according to the Flanders News website, the phrase “I’ll be Bob” is now commonly heard on a night out. Apparently keen to emulate Bob’s success, the municipal authority in Bredene decided to issue key fobs shaped like dog excreta printed with the words: “Rob, clean up the dog mess”.
Flanders News reports that the Belgian Road Safety Institute was so incensed by the unauthorised homage to their campaign that they demanded Bredene change its key fobs.
The city has bowed to the pressure and redesigned the font, keen to avoid any legal challenges.
Whether or not Bredene’s Robs will take up the challenge is another matter.
- 1 Universities aren't working us hard enough, say undergraduates
- 2 Lego letter from the 1970s still offers a powerful message to parents 40 years later
- 3 To help fuel their propaganda machine against the poor, our government has now decided to redefine the word 'welfare'
- 4 Woman opens professional cuddling shop – gets 10,000 customers in first week
- 5 Grayson Perry: London needs affordable housing because 'rich people don't create culture'
Heroin to be prescribed to Canadian addicts by doctors
Tower Bridge glass walkway 'smashed' by night-time visitor dropping bottle of beer
Charing Cross fire: Station closed and 100 evacuated over blaze on train
Woman opens professional cuddling shop – gets 10,000 customers in first week
Revealed: the case against Bill Cosby – through the stories of his accusers
Rochester by-election: Ukip gains second MP as Tory defector Mark Reckless holds seat
'Beast of Bolsover' Dennis Skinner takes Ukip MP Mark Reckless to task moments after he is sworn in
Rochester by-election: Labour MP Emily Thornberry resigns after posting white van and England flags tweet
France 'blocks' Russian sailors from boarding a warship
Rochester aftermath: Sacking of Emily Thornberry will make work of Labour MPs '10 times harder'
Revealed: How the world gets rich – from privatising British public services
Negotiable: Recruitment Genius: You will be joining a long-established, renown...
£25000 - £30000 per annum: Recruitment Genius: The key requirements of the rol...
£30000 - £45000 per annum: Recruitment Genius: This south Warwickshire based s...
Competitive + bonus: Selby Jennings: My client, a growing European CIB are loo...