Postcard from... Madrid
Thursday 12 June 2014
It’s back! For decades a huge Tio Pepe advertising sign hung over Madrid’s central Puerta del Sol until 2011 when, to the dismay of many Madrileños, it was taken down at the request of the new owners’ of the building it was attached to as part of a renovation effort. They subsequently decided the 78-foot-long illuminated sign did not suit their tastes.
Originally given pride of place in 1936, the Tio Pepe sign was erected to celebrate the centenary of the famous Andalusian sherry maker Gonzalez Byass, which counts the Tio Pepe (or Uncle Pepe - a favourite uncle of the company’s founder) as one of its most popular brands.
Originally fixed to 1 Puerta del Sol, the brightly lit neon sign has moved a few doors down the road to number 11, where the owners seem not to share the atheistic concerns of their neighbours.
For whatever reason, Spanish drinks companies’ emblems enjoy a special significance in the hearts of Spaniards. On all of Spain’s major roads, you’re sure to come across Osborne’s black bulls, which were originally put up in the 1950s to advertise the Osborne sherry company. And as with the Tio Pepe sign when, in 1994, a law prohibiting roadside advertising was passed leading to the bulls’ removal, a nationwide campaign swiftly saw to it that they were reinstated.
Kirstie Allsopp has waded into the female fertility debate again
Gillian Anderson lays into gender disparity in Hollywood
- 1 Snoop Dogg and Jared Leto buy a stake in Reddit as A-list invests $50m
- 2 Prince held a Facebook Q&A and this is the only question he answered...
- 3 'F*ck it, I quit': KTVA reporter Charlo Greene quits live on air in spectacular fashion
- 4 35,000 walrus gather on north-west Alaska beach 'for a rest'
- 5 Brad Pitt, on the moment he completely lost his temper with Clint Eastwood's son
Snoop Dogg and Jared Leto buy a stake in Reddit as A-list invests $50m
Prince held a Facebook Q&A and this is the only question he answered...
Brad Pitt, on the moment he completely lost his temper with Clint Eastwood's son
Jennifer Lawrence nude photos leak: More celebrities allegedly targeted as third wave of hacked images released
Cheryl Cole named 'the most dangerous celebrity' on the internet
Exclusive: 'Putin's Russia has been my biggest regret,' says Nato's outgoing Secretary General
The Osborne Ultimatum: Chancellor’s benefits freeze bombshell will affect ten million households
Former Tory donor Arron Banks ups his Ukip donation to £1million following William Hague 'nobody' comment
There’s no excuse for Dave Lee Travis’s behaviour, but we need to keep a sense of proportion
Should gay sex be illegal? 16% of Britons think so
Mark Reckless becomes second Tory MP to defect to Ukip in a month
- < Previous
- Next >
£20000 - £25000 per annum + Uncapped Commission, 1st yr OTE £30-£40k : SThree:...
£45000 - £50000 Per Annum: Clearwater People Solutions Ltd: Our client is curr...
£400 - £450 Per Day: Clearwater People Solutions Ltd: My client are looking fo...
£40000 - £45000 Per Annum + benefits: Clearwater People Solutions Ltd: Domino ...