It has all the ingredients for an Italian story – ice cream, a pretty woman, a Berlusconi-owned magazine and political scandal.
Even the trashy gossip magazine Chi may have been surprised by the size of the backlash after it printed a series of photos showing the centre-left minister Marianna Madia eating an ice cream cone – as if she’d been caught prostituting herself. “She knows what to do with a cone,” declared the text. The Lombardy division of the journalists’ syndicate is calling for disciplinary action against the magazine’s creepy editor, Alfonso Signorini.
It was Chi magazine that brought us close-ups of the Duchess of Cambridge’s breasts. But Chi has a history, too, for petty, political spats. The disgraced ex-premier Silvio Berlusconi has a controlling stake in its publisher, Mondadori. This probably isn’t unrelated to that in April the rag printed unflattering photos of the mogul’s ex-wife, Veronica Lario, and ridiculed her for not having had any plastic surgery just days after she demanded a €540m (£423m) divorce settlement. So what’s Chi’s beef with Ms Madia? Perhaps it’s miffed that she and Prime Minister Renzi haven’t flirted with each other. Mr Berlusconi wouldn’t have missed the opportunity.Reuse content