Ryanair apologised for "technical difficulties" with their "sarcasm detector" after staff failed to get an Irish comedian's tweet complaining the airline was forcing a woman to pay extra for her “emotional baggage”.
Ryan Hand tweeted at the airline: “What a disgrace, there’s a woman crying at the @Ryanair check in desk who’s been made to pay more for emotional baggage”.
Within two minutes of him posting the tweet, Mr Hand received the following reply from Ryanair staff: “Hi Ryan, which airport is this happening at? IK” on 29 December.
The joke was then compounded by Mr Hand, 27, who retweeted their response and asked his followers to do the same. It has now been retweeted over a 1,000 times and ‘favourited’ over 700 times.
Funniest PR fails
Funniest PR fails
U2 thought they would give away their first album in five years for free to 500 million iTunes customers in September.
It turns out not everyone wanted Songs of Innocence popping up on their iPods.
2/5 Rita Ora
The “I Will Never Let You Down” singer tweeted that she would release her new single the Monday after Halloween if she received 100,000 retweets.
But after receiving less than 2,000, she deleted the tweet.
Obviously, it didn't go unnoticed.
3/5 Susan Boyle
Look, we're not going to explain this one to you but let's just say that someone should have re-read this hashtag a few times...
It did refer to an album party, by the way. Susan Boyle was launching her new release, Standing Ovation, back in 2012. Cue multiple parody accounts and general hilarity in the Twittersphere.
Needless to say, it was hastily changed to #SusanBoylesAlbumParty
Ryanair boss Michael O'Leary took to Twitter for a live Q&A in October 2013, using the hashtag #GrillMOL
Let's just say it didn't go too well...
In the wake of the horsemeat scandal, the Tesco Customer Care Twitter account posted a tweet that appeared to make light of the incident.
It said: "It's sleepy time so we're off to hit the hay! See you at 8am for more tweets. #TescoTweets"
It was criticised for being in bad taste but people found it quite funny too.
It turned out the tweet had been scheduled before the news broke.
The airline responded to The Independent, writing in a statement: “As the fastest responding airline on Twitter in Europe, we pride ourselves on the speed of our customer service.”
They added: “We apologise for temporary technical difficulties with our sarcasm detector today.”
Ryanair has never been particularly successful on the social media network. In 2013 CEO Michael O’Leary endured a car crash Twitter Q&A which saw users attack him for his airline’s bad customer service among other things.Reuse content