Mark Steel: The curse of these demonic call centres
Eventually, you slide into a trance, barely aware of your own existence
Wednesday, 8 October 2008
If there is one aspect of modern society that sums up the relentless, tortuous contempt in which the mass of humanity is held by the thieving, sociopathic executives that rule our essential institutions, it's the call centre.
It now takes such an effort of will and determination to begin the four-hour task of contacting, for example, the gas board, that no matter how serious your problem, you try to put it off forever. So, even if your house explodes, you are likely to hover over the phone for a minute, then think, "Oh sod it, I'll just live in the rubble for a few days."
But worst of all, and maybe this explains the current world situation, are the banks. When I joined my bank there was a local branch, full of helpful, jokey staff, that made ordering a new cheque book a positive social experience. So they were all sacked and replaced with the demonic call centre and hours of repetitive ambient trancey music, punctuated with a sinisterly smooth voice telling you they're doing ALL they can to answer your call, although the one method they never quite get round to trying is to pick up the sodding phone. Presumably when a phone rings they try blowing on it, sitting on it, spreading marmalade over it, then sit round gasping, "We've tried EVERYTHING and we STILL can't seem to answer it."
Eventually you slide into a trance, barely aware of your own existence, until finally you are jolted back to reality by a voice telling you, "Hello, I'm Sonia, how can I help you today?" But you are in such a daze it's like when someone knocks on the door to ask if you want a cup of tea when you've fallen asleep in the bath. For the first few seconds you can only make groaning, dribbling noises as you piece together how you came to be here, or anywhere, until you tell them the thing you requested three weeks ago hasn't happened.
Then they change all the security stuff, so now as well as Pin numbers, passwords and account details, my bank also insists on an ID number and a SPECIAL Pin number which was supposed to come in the post but didn't. Even then they might ask for your mother's maiden name and you get past that they'll probably say, "What's your favourite breed of hippo? Well I'm afraid we can't discuss your details unless you can confirm your favourite breed of hippo. It's for your own security Mr Steel."
Then it will turn out that everything's your fault. Because the thing you say happened isn't on the system, or you shouldn't have requested it on a Tuesday or should really have spoken to the Referral Current Monetary Unit based in Lithuainia. Then they'll pretend they're being helpful by saying, "You do have the option of sending us a painting depicting the nature of the withdrawal you are requesting. And strictly speaking it should be a traditional oil painting but, in this case, I am prepared to accept a piece of Cubism or even abstract shapes." And if you get that far, they'll say, "Now all we need to do to complete the transaction is press this button, which should be done within 10 working days."
So the call centre workers and their customers are pitted against each other, when the lives of both have been made more awkward so the AGM can announce a greater dividend. Now even bailout packages can't stop the banks' demise, probably because every time a government agrees to one, they ring the bank to tell them but can't bloody get through.
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Comments
44 Comments
Oh Mark, next you'll be writing a column about the length of queues in shops.
You're turning into that character who popped up in your (rather good) Solutions series.
Posted by Michael of Norwich | 09.10.08, 18:39 GMT
I worked in a Technical Support call centre for 3 years, without a doubt the worst job of my life. However this was nothing to do with red tape and nothing to do with the boses.
It was all down to Ignorant, self important customers under the assumption that because I was on the end of a phone they were within their rights to scream, swear and at throw personal insults at me. Most were absolutely convinced that their problems were more important than everyone elses and had totally unreasonable expectations, convinced we should change our business practices to suit their personal schedules.
For the record, 90% of all issues were totally down to customers own ignorance or inability to follow simple instructions.
One regular customer was a delight and always was happy and talkative. We all bent over backwards to help him wherever possible, whereas non of us could care less about the miserable b*ggers. Seeing as they treated us with utter contempt why should we have treated them
Posted by robert | 09.10.08, 15:52 GMT
What on earth do you mean James, 'except overseas ones'. They are generally intelligent educated people struggling to make a living in this despicable world where beacuse of governmental policy it's cheaper to grow cotton in the Us (for example) and ship it to Tanzania to make t-shirts which are then shipped back to the Us for sales than it is to use Tanzanian grown cotton to make those self-same shirts. Don't blame the poor workers, blame the greedy executives who are more interested in their bonuses each year. THEY caused the problems.
Posted by Graham | 09.10.08, 09:44 GMT
I work in a Government Call Centre , you have my sympathy. But in fairness, its a bit like a restaurant;if thats what the service is like, imagine the state of the kitchen. It may take a few minutes to get through to our Call Centre, but send a letter and the stamp could be a collectors item by the time its dealt with.
Posted by Graham | 09.10.08, 00:03 GMT
Yes lets get rid of call centre , overseas one's that cant understand english and dont listen to what you say. I closed all my dealings with overseas call centre when it hits the bottom line Action will be taken. Call centre are inhuman and like the cotton mills seen in the future as legal slavery. i feel sorry for all customers and call centre staff except the overseas ones.
Posted by James | 08.10.08, 20:55 GMT
i work in a call centre. infact im working in one now writing this with a customer on hold whilst i 'take a look in to their queiry' ha i think they have been on hold for 15 minutes now. Our bosses at H*****x encourage it they seem to hate customers more than most avisors. its only ever people moaning about bank charges that are 'never their fault' why cant someone ring through with an interesting queiry every once in a while. It just the same old thing every day with customers so stupid they get their heads stuck in the ATMs. anyway i better get back to this guy and make up something about 7-10 days
Posted by howard | 08.10.08, 20:46 GMT
Next week, can we please, please, please have your taken on the McCain-Palin circus?!
Posted by Dominic | 08.10.08, 18:18 GMT
Its not all as bad as you make out.
You say that 'When I joined my bank there was a local branch, full of helpful, jokey staff, that made ordering a new cheque book a positive social experience.'
This exactly describes my current experience when I use my local branch of the Halifax.
Posted by Bernard | 08.10.08, 18:09 GMT
I pity the customers and the call centre workers and thank heavens that I now live in Cyprus where for the time being at least I deal with real people (including director level without an appointment) and they generally know their stuff. It even allows me to deal with the offshore section of Natwest where I also deal with individuals who actually try to help and do unheard of things like call me back! The only problem is that an influx of British expats seem to have imported telephone cold calling.
Posted by Linda Stokes | 08.10.08, 16:55 GMT
hayls, the attack is not to the actual workers but the sodding beaurocrats who tie everybody up in red tape rather than aoolowing you to do your job as well as you can do and customers to get the information/services they need.
Honestly read it again and it's rather obvious who is being attacked and it ain't the call centre workers.
Posted by becca | 08.10.08, 16:36 GMT
44 Comments