Susie Rushton: I don't care about the 'Buzz Queue'. I'd just like some food
Notebook: Your chances of getting a table at any of the currently hottest London tables are determined by the sturdiness of your legs
Tuesday 07 February 2012
Latest in Commentators
Opinion blogs
The Iraq Canard
The anti-war Blair rage is subsiding. The proof is that Lord Sumption’s lecture at the London ...
Victory over the “foreign court”
Jack Straw and David Davis have a joint article in the Telegraph today, urging the Government to ign...
Why do some men consider the street as a female meat market?
Pronouncements on sexual inequality in the UK are normally met with an eye roll by my generation. As...
Related articles
We Britons may believe in queuing, but that doesn't mean we actually enjoy it, or think that it's an essential part of any good night out. This will come as news to London's most ambitious restaurateurs, who have transformed the face of dining out in the past 18 months with the introduction of the Buzz Queue – a long crocodile of hungry punters whose persistence is alleged to advertise the hipness of the establishment.
The Buzz Queue is only too happy to wait 60 or even 120 minutes on its feet before being shown to a precious table. Replacing the boom-era three-month waiting list as the best way to torture the eating public, a Buzz Queue is supposed to be democratic and unpretentious. It suits the current trend for small plates of food, tapas, posh burgers and gourmet pizzas, keeping low-margin restaurants jam-packed during a recession.
Your chances of getting a table at any of the currently hottest London tables – MEATliquor, Spuntino, Pizza East – are determined by the sturdiness of your legs, not by your speed on OpenTable or how intimately you are acquainted with the maître d'.
Which is fine, unless queuers sense that all those waiting in line might not be equal. Burger & Lobster, a massively hyped new place in Mayfair with a menu that serves just those two dishes (at £20 each), is the latest opening in town to have a no-reservations policy. That doesn't stop certain guests getting a better deal, of course. AA Gill revealed at the weekend that Burger & Lobster staff kindly offered to call him when a table became free, rather than make him stand with the plebs.
Normally, I am only too happy to heave myself onto the latest gastronomic bandwagon. But I've had my fill of the Buzz Queue. At the last two such places I visited, we waited in vain only to quit for somewhere else nearby that would welcome us with actual hospitality.
I conclude that it is an arrangement which suits the restaurateur just fine – empty tables are minimised, hype is maintained, and fees to online booking services are cut out – while demeaning the diner. "How Ryanair would run a restaurant," snipped one blogger.
Neither are all chef-patrons enamoured of the concept. "It can really disappoint the customer. If you can't book, some people won't go near the place," Mark Hix, the restaurateur and Independent food writer, says, although he allows that it is a canny tactic for new restaurants wanting to make a bang. "It can be a good way of starting out, but you have to play it by ear, really. It depends on the type of place." The type of place, of course, is somewhere that's a little less expensive than the Michelin-courting crowd, but still delivering a version of "fast food". Twenty quid burgers, then.
The only other arrangement that it reminds me of is the NHS clinic appointment: you're given a time that you assume is yours alone, only to turn up and find 15 other patients with the slip that says "10am". Keeping people waiting for an organisation's own convenience is bad enough; when they're infirm or even just very, very desperate for lunch, the arrangement is unforgivable.
Is this a case of one law for the rich?
Perhaps Petronella Wyatt had been turned away from a no-reservations restaurant, but clearly something drastic had nudged the former Boris Johnson squeeze and Spectator stalwart off the straight and narrow.
Wyatt has confessed she shoplifted a £55 white truffle from a department store in order to impress a boyfriend. But I was most amazed to learn that the security guard who felt her collar, despite watching her pop the delicacy into her bag, let her off, leading her to the cash desk rather than calling the cops.
Would this happen in less well-to-do circumstances? Last month Antony Worrall Thompson was initially shown leniency by security guards, who let him repeat a shoplifting crime five times before having him arrested, "to be sure it was not a genuine mistake... because of his high profile". Are all security guards really so easily impressed, or does it just take a posh accent and minor celebrity to pilfer with impunity?
- 1 Robert Fisk: The going price of getting away with murder... would $33m be enough?
- 2 Ian Birrell: Geldof's obsession with aid hurt Africa. But now trade is healing the scars
- 3 Hardeep Singh Kohli: For me, it is all about 'Gregory's Girl', a record of first love
- 4 DJ Taylor: How to spot a leftie – an idiot's guide
- 5 Patrick Cockburn: I fear this terrible massacre will be the beginning of a long civil war in Syria
- 6 Leading article: Ten questions for Jeremy Hunt
- 7 The Daily Cartoon
- 8 Dita Von Teese: What's underneath all that corsetry and red lipstick?
- 9 Leading article: Questions for Mr Blair to address
- 10 Leading article: Russia must act now to halt Assad's slaughter
- 1 Robert Fisk: The going price of getting away with murder... would $33m be enough?
- 2 Brazil rocked by abortion for 9-year-old rape victim
- 3 Hardcore, hard-wired: How the prevalence of porn is changing our everyday lives
- 4 Principled Skinner rises above the fray
- 5 Fat? Really? Olympic hope laughs off official’s jibe – but others aren’t amused
- 6 News International 'tried to blackmail select committee'
- 7 'Hello mum, this is going to be hard for you to read ...'
- 8 Postgraduate students are being used as 'slave labour'
- 9 Coke reveals its secret: It may need to carry a cancer warning
- 10 French in uproar over oral sex anti-smoking posters
Experience the Heineken Hub
Get free wi-fi and exclusive i content while you enjoy a tasty pint of Heineken at participating pubs.
Can you imagine a career in teaching?
Be inspired to teach - let real teachers show you how rewarding the job can be.
Playing a game-changing role during the Games
Cisco is providing the solutions for London 2012's complex IT needs.
Enter the latest Independent competitions
Win anything from gadgets to five-star holidays on our competitions and offers page.
Business videos from commercial thought leaders
Watch the best in the business world give their insights into the world of business.
Career Services
The secret life of the red carpet
Up and away – how '7 Up' went global



Comments