Leading article: From housing to the High Street, a nation battens down the hatches
Saturday, 5 July 2008
Ever since the Northern Rock crisis struck, seemingly out of nowhere, last autumn, there has been a sense that this was just a warning clap of thunder and that the real storm still loomed some way ahead. This week, that storm suddenly came a great deal closer, with a host of indicators showing just how justified were the qualms of British voters and consumers.
The most telling came from Marks & Spencer, Taylor Wimpey and John Lewis – emblems all of a peculiarly middle-class, middle-England solidity. The first reported a 5 per cent drop in like-for-like sales over three months, which led to 25 per cent being wiped off its share value. The building company had to admit that it had failed to raise the finance it hoped for, almost halving its share value at a stroke. The value of the company is now a fraction of what it was when the two companies – Taylor Woodrow and Wimpey – merged a year ago.
It will have escaped no one that the pain being felt by ordinary consumers and by the building giants is connected. For the best part of a decade, rising house prices have encouraged homeowners to feel richer than perhaps they really were, and helped to fuel the consumer boom of which the then chancellor, and now Prime Minister, was so proud.
Rather than a reasonable correction that would have re-established the virtues of sound credit and given hope, at long last, to first-time buyers, however, what the country has experienced in recent months has been the worst of two possible worlds. Credit has been squeezed to the point where the number of new mortgages has shrunk exponentially, almost freezing the housing market, while inflation has simultaneously reared its ugly head.
Food and energy prices have continued their relentless rise. It is no wonder that almost every consumer in the land – but above all, perhaps, families with middle-class expectations – has felt the pinch. And all the signs are that things will get worse before they get better. The summer holidays will drive the point home as Britons travelling abroad are not only stung by fuel surcharges, but also learn how far the pound has been devalued against the euro.
And, for the first time in almost a generation, major job losses are on the horizon. Several thousand redundancies were announced last week in the beleaguered building industry. With haulage costs up and consumer spending down, it can only be a matter of time before they hit retailing and the services sector.
The Bank of England and the Government have both – rightly – rejected the American remedy of lower and lower interest rates to tempt consumers to continue spending. If, between them, they have encouraged anything, it has been a mood of austerity. This is, at least, a realistic, if cheerless, message. But it is one the Government might have embraced earlier, before it started overindulging its own appetite for the never-never. Pay restraint, first and foremost in the public sector, must be a key element in any recipe for surviving the months ahead. For many households there will be little choice but to reconsider spending priorities: the switch from M&S and John Lewis to discount retailers shows they may already be doing just that. And if higher fuel prices encourage more sparing car and energy use, then there should be an environmental upside.
But the Government, and the Prime Minister in particular, have their work cut out if they want to restore their reputation for sound economic management. Food and fuel price rises may reflect forces beyond national control, but Mr Brown knowingly presided over an economic boom that was puffed up by easy credit. This brand of prudence came with a high cost.
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Copyright 2008 Independent News and Media Limited





The US government is filled with morons and idiots and evidently so is yours. We going down fast here. If you guys don't wise up quick and start running your government properly. You're going to be right behind us.
Posted by Richard | 08.07.08, 09:17 GMT
As people begin to grasp how serious the credit/energy crunch really is, perhaps they will also wake up to the folly of successive governments in allowing globalisation to hollow out productive 'hard' industry, telling us that we could rely on the City, call centres and tourism for our future prosperity.
Those saying this could be like the Thirties are missing a key point. Back then, however hard things were, a million men in the mines and at least as many on the land could be subjected to attempted pay cuts, but could not be laid off, because they were producing the very basics of life (heat, cooking, transport and food). Their meagre but essentially unreducable wages thus acted as a huge stabiliser, which kept a myriad of small local businesses afloat too, even in the hardest of times. Not any more. Millions of jobs in the service sector can and will be cut without anyone other than the immediate victims noticing.
It could be worse than the Thirties, thanks to Maggie and Tony.
Posted by Nick Griffin | 07.07.08, 18:27 GMT
Quote: "Pay restraint, first and foremost in the public sector, must be a key element in any recipe for surviving the months ahead."
Serious newspapers like the Independent say it is the extremely well-off that should exercise pay restraint, not the people in public service who work for them, nurses and dustmen.
Another part of the workforce that should reduce their greed are people who take £24,000 a year from public funds to improve their luxury second homes.
Posted by Chivers | 07.07.08, 01:56 GMT
We are facing a potential economic depression more devastating than the one in the 1930s. We are a service economy with a plummetting service sector. What are going to manufacture or sell to raise the capital to create the employment necessary to get out of this situation? This isn't even the leading edge of the storm, just storm clouds, when the hurricane hits the devastation will be stunning and it will take many years and great social dislocation before it is over.
Posted by Peter | 06.07.08, 23:25 GMT
'Pay restraint, first and foremost in the public sector, must be a key element in any recipe for surviving the months ahead.' I love these vague, pseudo-statesmanlike enunciations; they sound reasonable until you start to unpack them.
Of course what the above statement really means in that a policy of wage cutting should be 'the key element' for the present crisis. And I see the poor old public sector is cast in the role of whipping boy again. In fact this is vintage 1930s Treasury policy, a policy which Keynes argued against so forcefully. A deflationary wage-cutting policy will have the effect of lowering the level of aggregate demand in the economy and will reinforce the tendency toward economic contraction. Is this the best that a reputedly 'radical' newspaper can come up with. Must try harder.
Posted by Vince | 06.07.08, 10:12 GMT
Johnny 11:46
Well said that man, and I think you should be praised for your quick comment (I have only just read it!)
I was searching for a decent, serious newspaper to read, and was interested in The Independent. After "shrinking exponentially" I am disappointed. Maybe the Editor only has a maths A level!
Perhaps he had the y = 1/x function in mind.......something asymptotic. Still, that would have its limitations too.
I am going back to Lee Iacocca........."you can get away with all kinds of nonsense in conversation".
Posted by Alan Robinson | 05.07.08, 22:28 GMT
So, while the poor spend most of their cash on essentials, the middle class are suffering more because their cutting back on top of the range ready meals and non-gadgets.
Posted by Simon | 05.07.08, 12:42 GMT
Errr... How can anything "shrink exponentially"? Time to go back to your maths textbooks!
Posted by johnny | 05.07.08, 11:46 GMT
"The Bank of England and the Government have both rightly rejected the American remedy of lower and lower interest rates to tempt consumers to continue spending "
They are terrified of a collapsing Pound and inflation lifting off into self-sustaining cyclical growth. The fact is the BoE has NO control any more because the banking system is employing Monetary Base Control which we were always told the BoE could not organise itself.
Posted by TomTom | 05.07.08, 06:41 GMT