50% of US college students plan to buy an e-reader before autumn term
Monday 12 July 2010
US college students will spend an average of $361 each in preparation for the new school term, 50% want to buy an e-reader and 73% a portable games console.
Consumer research group Alloy Media + Marketing released a report on July 7 detailing a 13% rise in ‘back to school' spending by US college students, giving a combined total of $306 billion.
According to Alloy media + marketing, the students will spend an average of $361 per person on non-essential or non-compulsory items, such as games, when they return to school in autumn.
Although currently only 2% of students own an e-reader device, 50% of those surveyed plan to buy one within the next year. Other electronic purchases expected to be popular before the start of the new school year include smartphones and portable gaming consoles. The number of students who own a smartphone is expected to rise by 26%, and 73% of male students plan to buy a handheld games console, while 67% intend on buying a non-portable version.
The survey also found that male US college students spend around $25 (€19.7) per month on personal care products as opposed to their female counterparts whom spend around $22 (€17).
Statistics from Technology research and business company Gartner show that in the two months of 2010 smartphone sales increased by 24% and Apple predicts that its iPhone will sell 21.3 million units in the US alone by 2011. The Association of American Publishers reported on June 6 that given the rising popularity of e-readers, e-book sales increased by 184.8% from March 2009-March 2010.
Life & Style blogs
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever
Alex Salmond has 'broken his word to the Scottish people' says Scottish Lib Dem leader
- 1 PlayStation and Xbox hacked by Lizard Squad
- 3 The Grace Dent Christmas Questionnaire
- 4 The 'Black Museum': After 150 years, public set to see exhibits from police’s grisly crime museum
£40000 - £43000 per annum + benefits: Ashdown Group: Senior Marketing Executiv...
£40000 - £43000 per annum + benefits: Ashdown Group: An international organisa...
£25000 - £30000 per annum: Ashdown Group: Internal Recruiter -Rugby, Warwicksh...
£70000 - £75000 per annum + benefits: Ashdown Group: Marketing Manager/Marketi...