Design is "moving from an era of mass consumption to one of mass individualism"

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The Independent Online

This bold statement was made by renowned designer, Yves Behar, the curator of Yerba Buena Center for the Arts' first-ever design exhibit.

Called TechnoCRAFT, the display, which opens July 10 at the San Francisco art center - also known as the space Apple often uses for its product launch events -will focus on objects that invite the consumer to interact with them, such as Droog's 'intentionally collaborative' Do Hit chair, which can be beaten into the desired shape (watch a demonstration here).

"The exhibition traces the current trend in design away from fixed objects toward open "design platforms" that invite people to participate in the creative process," a press release explains.

The exhibition, whose second title is Hackers, Modders, Fabbers, Tweakers and Design in the Age of Individuality, also includes 'finished' objects that were transformed even though they weren't meant to by the designer (by so-called hackers).

On the occasion, the YBCA hosts a number of DIY-themed events during the launch weekend. For more information, visit