G-Star and Vitra bring back Jean Prouvé's furniture

(courtesy of G-Star)

As part of the denim brand's Crossovers project, G-Star Raw approached Swiss design house Vitra to bring back to life 17 of the French designer's classic designs.

Closely collaborating with the Prouvé family, G-Star and Vitra updated chairs, lamps, tables, a chaise longue, and more in new materials and colors while leaving the structure of the pieces largely unchanged.

"My father would have liked the new energy that this co-operation injects in his designs," the designer's daughter Catherine said. "He always wanted things to look fresh and crisp. It is great to see, how the Prouvé RAW edition gives a new feeling to the collection - keeping its integrity while making it look new again."

The Prouvé RAW collection is currently on display at the Vitra Fire Station in Weil am Rhein, Germany where it will remain through the end of the month. Between October and November, nine of the pieces, priced in between $1,210 and $7,225, will be available for purchase at major international Vitra outlets.

Watch a video showcasing the collection at http://youtu.be/RrcxYx12-vA. Short interviews with some of the involved collaborators are available at http://youtu.be/WXMrfU3M_ic.

See images of the full collection at http://www.g-star.com/en/crossovers/raw_prouve or http://www.vitra.com/en-gb/prouveraw.