Lego boomed in 2009, plans expansion of board games

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The Independent Online

Children's favorite Lego remained as popular as ever in 2009, the company said March 4.

Lego, which is sold around the world, grew more popular in nearly all of its markets. The toy was most popular in English-speaking markets, followed by European and Asian locations.

Lego City and the Lego Star Wars products were the most popular toys in 2009, according to the firm.

Many of the Lego board games that British and German families could play starting in 2009 will be going global this year. Ten new titles will hit shelves in the US during 2010, Lego confirmed, and several products will be rolled out to the rest of Europe.

Lego, which makes the LEGO, DUPLO and LEGO Technic toys, is one of the world's best-known brands. It has spawned a global empire of spinoffs, ranging from the Legoland amusement parks and a computer games franchise.

The firm plans to release the LEGO Harry Potter video game on May 28, followed by LEGO Universe, a "massively multiplayer online" (MMO) game this summer.

Website: http://www.lego.com

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