No surprises as the 2010 Toy of the Year goes to...

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Hit Chinese export toys "Zhu Zhu Pets" have been named Toy of the Year at the annual Toy of the Year Awards, which took place February 13 in New York.

The artificial hamsters also took the Girl Toy of the Year and Innovative Toy of the Year awards, making a total of three prizes from a total of twelve categories. They beat over 80 finalists to take the prize, which was presented at the start of the 107th annual American International Toy Fair in New York.

Best selling figurine Bakugan 7 in 1 Maxus Dragonoid won the Best Boy Toy of the Year Award, beating Nerf Strike's Raider rapid fire CS-35 toy gun and the EyeClops Night Vision 2.0 infrared camera by JAKKS Pacific. Educational Toy of the Year went to the €296 LEGO Mindstorms NXT construction set, which allows children to build their own robots and share ideas and constructions with others.

The Infant Toy of the Year, awarded to a toy designed for ages 0-2, went to Crayola Beginnings Color Me A Song musical drawing board, whilst folding scooter My 1st Scooter won Best Outdoor Toy of the Year.

The awards are judged by an American panel of major retailers, journalists, inventors and educators.