Luxury ice cream - just for dogs

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The Independent Online

A new range of luxury ice cream has been developed - just for dogs.

The frozen yoghurt treats come in three flavours; Panting Peanut Mutter, Oaty Pawfection and Chase Your Tail Cheesecake.

The Frost and Hound desserts have been developed by pet nutritionists at pet food company Wagg Foods, based in Topcliffe, North Yorkshire.

They are made from natural frozen yoghurt which contains good bacteria to help digestion, as well as yucca extract to help reduce the unpleasant odours from flatulence.

Also hidden in the ice cream are dog biscuits.

The product is still in the development stage and is being tried out by some pets.

Creators hope to have it on the shelves in time for next summer and aim to sell it in pet shops and supermarkets. The price has not yet been decided.

Tom Page, sales and marketing director at Wagg, said: "Brits are well known for being a nation of dog lovers - with their pets often becoming one of the family.

"Because of this we often treat them the same as our kids, although the titbits we give them aren't always healthy or safe for dogs.

"We wanted to develop a dog-friendly icy treat which owners could feel confident would help cool down their pet and still be healthy - meaning dog and owner could both enjoy everyone's favourite summer pleasure together."

Nicola Purcell, whose dog Lawrence was one of the first to try the ice cream, said: "I love ice cream and Lawrence will always pester me and ask to lick out the tub; he won't stop until he gets his way.

"This is the perfect solution to a hassle free night in front of the TV - I can have my treats and Lawrence can have his."