Show previews pet treats of 2010

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The Independent Online

Custom pet foods, puppy piñatas and deer antler treats are amongst the pet products of the future on show at the Global Pet Expo which began March 25.

The show, which brings together 779 pet-loving exhibitors in Florida and runs until March 28, reflects broader trends in the pet market both in the US and overseas. This year, nutrition and wellbeing have proved particularly strong themes, say industry experts.

"We're seeing more and more of the same trends in pet health, wellness and fun that we see in our own lifestyles," commented Don Tomala, who heads pet advertising firm Matrix Partners.

"These days, we are constantly looking for newer and better ways to stay healthy, fit, and happy. These trends are just as important for pet parents and the products they buy for them."

Some new pet products at the show include:

Alaska Salmon Dog Treats
Yummy Chummies dog treats, made with fresh wild Alaska salmon promote a healthier heart, skin and coat.

Deer Antler Dog Chews
Free Range Dog Chews Buckarooz! Use naturally-shed deer antler treats - providing marrow-rich chewing material for dogs.

The Puppy Pinata
Puppy Pinata is a toy stuffed with treats, satisfying the dog's "inner wolf" to search, hunt and work for their food.

Do-it-yourself pet food
Custom petfood allows owners to specially formulate their petfood for their dog or cat, adding extra ingredients to satisfy the needs of even the most demanding pet.

Pork Skin Snacks
These natural baked pork skin snacks are more easily digested than conventional rawhide chews.

The Global Pet Expo runs March 25 - 27 at the Orange County Convention Center in Orlando, Florida.