Sony fuses design technology with furniture for brand's first conceptual exhibition

Click to follow
The Independent Online

Electronics maker Sony is showcasing its interpretation of the future of design technology in the company's first ever conceptual exhibition at the Salone Internazionale del Mobile.

The exhibition, entitled "Contemplating Monolithic Design," is a fusion of contemporary sculptural design and futuristic audio-visual "experiences." The electronics maker teamed up with architects and designers Edward Barber and Jay Osgerby to investigate how electronics could be integrated into modern furniture and architectural design to create unique and aesthetically pleasing functional living room pieces for tomorrow's consumers.

"Our thinking was to create abstract objects for the everyday living environment, to show suggestions of how the Sony technologies might appear in our lives," said Edward Barber and Jay Osgerby of the exhibition.

"We found it most interesting to explore abstracted, pure forms, each one representing a different area of the living space. We have used simple raw materials, since these seemed a strong partner for the great complexity of the microtechnology that they were paired with."

The exhibition forms part of the largest decoration trade fair in the world, Salone Internazionale del Mobile (also known as the International Furniture Fair of Milan). A multitude of exhibitions, installations and project launches will take place during this year's event.

Highlights include Moritz Waldemeyer for Audi, Swarovski's Crystal Palace, and an exhibition organized by the Italian National Trust entitled "The Hand of the Designer" which will highlight 450 signed drawings and sketches made by some of the most renowned Italian and international designers.

The exhibition "Contemplating Monolithic Design" by Sony is on display from April 14 to 19 at the Officine Stendhal at Via Stendhal 35.

More information about the exhibition and the pieces can be viewed at Sony's Milano Salone del Mobile website: http://www.sony.net/design/milano/

 

Comments