Discover & Deliver: demystifying design

Find and buy design from your favourite hotels, restaurants and TV shows with the help of this new website

The latest series of Mad Men may have reignited our love affair with Don Draper, but what about those handsome 60s' wall lights, eh? Or that curvaceous office chair? And what if they could be yours?

The good news is they can and it’s all thanks to a new website, launched this month, which is helping shoppers to find and buy original lighting, furniture, tableware and accessories that theymay have seen (and coveted) in a film or on television, in a swanky restaurant, or at a fancy hotel, without employing the services of an interior designer.

Whether it’s the elegant copper pot your pasta dish arrived in at Cecconi’s, Mayfair (£72), the 50s inspired sun lounger you reclined upon around the roof-top pool of Soho House, Berlin (it was commissioned especially, since you ask) or that luxurious cotton bed linen hotels always seem to have, but you can never find to buy, Discover&Deliver makes exclusive design more available and accessible to those outside the design industry. And about time too.

The concept is that of Isabel Rutland’s, an ex-city high-flier, who loved the design pieces she was seeing during the course of her stays in hotels across the world, but had no idea where to find them for her own home. “I was quite lucky to travel a lot with my job and stay in some nice hotels,” she explains. “It struck me that there was a lot of furniture there that wasn’t readily available on the high street and which - even if you really searched for it - you had to be quite the Sherlock Holmes to get hold of.”

It wasn’t until her honeymoon, at The Greenwich Hotel, New York, where Tucker Robbins’ “cool reclaimed wood furniture” and The Grayling Design lighting caught her eye, that she decided to take action. “I broke the first rule of entrepreneurialism and dove into something which I had no experience of - interior design - but it felt like the right time to have a go at starting my own business.”

Getting it going “was incredibly complicated,” says Rutland, who spent two years researching hotels, finding and learning about designers such as Jean Prouve and Hans J Wegner, and building a completely bespoke piece of software that now enables Discover&Deliver to transport furniture anywhere in the world and calculate the price – including shipping and duty - of this upfront in order to protect customers from any unexpected charges upon delivery.

“We’re aiming to become the foremost design website from a hotel, bar and restaurant perspective,” says Rutland, who doesn’t charge the 120 or so hotels and restaurants currently listed on Discover&Deliverto be on there, instead focusing on providing a “design context” for pieces featured. “I like to think that, if I’ve seen it a design piece somewhere else, in a hotel that I really like for example, that I would have more confidence to purchase it,” she explains.

Visitors can browse the collection by product, place or designerand be assured that every item featured on the site is completely authentic, bearing the original maker’s mark.Meanwhile, if you see a piece of furniture, a light, piece of crockery or picture that you love and don’t know where to find it, you can simply take a picture and send it into Discover&Deliver, who will, completely free of charge, try and trace it for you and provide you with a price and the cost to ship it.

It might sound too good to be true (and for those without a sizeable disposable income, I’m afraid it is), but Discover&Deliver is, nevertheless, a wonderful idea that builds up a rounded picture of great design, providing a historical and contemporary framework for pieces such as Philippe Starck’s Miss K lamp (as seen in Mama Shelter, Paris), Hans J. Wegner’s Wishbone Chair (as seen in Danish TV series, The Killing) or Arne Jacobsen’s Swan Sofa (as seen in London’s Pollen Street Social) while offering fans a chance to buy the original designs. If onlyDon Draper was as easy to come by.

Emily Jenkinson is interiors writer for the mydeco marketplace, an online shopping experience where you can search hundreds of home furnishings and accessories all in one place.

Discover more property articles at Homes and Property
Life and Style
food + drink
Life and Style
Shoppers in Covent Garden, London, celebrate after they were the first to buy the iPhone 6, released yesterday
Liam Payne has attacked the media for reporting his tweet of support to Willie Robertson and the subsequent backlash from fans
peopleBut One Direction star insists he is not homophobic
Arts and Entertainment
A bit rich: Maggie Smith in Downton Abbey
tvSeries 5 opening episode attracts lowest ratings since drama began
Arts and Entertainment
Ben Affleck stars as prime suspect Nick Dunne in the film adaptation of Gone Girl
filmBen Affleck and Rosamund Pike excel in David Fincher's film, says Geoffrey Macnab
Life and Style
Warner Bros released a mock-up of what the new Central Perk will look like
Arts and Entertainment
Lena Dunham
booksLena Dunham's memoirs - written at the age of 28 - are honest to the point of making you squirm
Arts and Entertainment
Jake Quickenden sings his heart out in his second audition
tvX Factor: How did the Jakes - and Charlie Martinez - fare?
Property search
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Upper KS2 Teacher

£120 - £150 per day: Randstad Education Birmingham: Upper Key Stage 2 teacher ...

English Teacher

£110 - £130 per day + ?110 - 130: Randstad Education Reading: English Teacher ...

KS2 Teacher with SEN responsibilities

£115 - £130 per day: Randstad Education Luton: KS2 teacher with SEN responsibi...

Administrative Assistant

£60 - £75 per day: Randstad Education Luton: Administrative Assitant Hertford...

Day In a Page

A roller-coaster tale from the 'voice of a generation'

Not That Kind of Girl:

A roller-coaster tale from 'voice of a generation' Lena Dunham
London is not bedlam or a cradle of vice. In fact it, as much as anywhere, deserves independence

London is not bedlam or a cradle of vice

In fact it, as much as anywhere, deserves independence
Vivienne Westwood 'didn’t want' relationship with Malcolm McLaren

Vivienne Westwood 'didn’t want' relationship with McLaren

Designer 'felt pressured' into going out with Sex Pistols manager
Jourdan Dunn: Model mother

Model mother

Jordan Dunn became one of the best-paid models in the world
Apple still coolest brand – despite U2 PR disaster

Apple still the coolest brand

Despite PR disaster of free U2 album
Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

Despite the result, this is the end of the status quo

Boyd Tonkin on the fall-out from the Scottish referendum
Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

Manolo Blahnik: Flats, Englishness, and Mary Beard

The shoe designer who has been dubbed 'the patron saint of the stiletto'
The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

Scrambled eggs and LSD

Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

'Normcore': Blending in is the new standing out

Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

New leading ladies of dance fight back

How female vocalists are now writing their own hits
Mystery of the Ground Zero wedding photo

A shot in the dark

Mystery of the wedding photo from Ground Zero
His life, the universe and everything

His life, the universe and everything

New biography sheds light on comic genius of Douglas Adams
Save us from small screen superheroes

Save us from small screen superheroes

Shows like Agents of S.H.I.E.L.D are little more than marketing tools
Reach for the skies

Reach for the skies

From pools to football pitches, rooftop living is looking up
These are the 12 best hotel spas in the UK

12 best hotel spas in the UK

Some hotels go all out on facilities; others stand out for the sheer quality of treatments