Interiors insider: Fernanda Semler, Botanique

 

‘The most common decorating mistake
is trying hard to make everything match,’ says design entrepreneur Fernanda Semler who opened the luxury hotel Botanique
near Sao Paolo in Brazil last Autumn. She tells Annie Deakin about taking design
risks, interior trends and what is post-luxury.

When you are decorating a home, it's all about… the energy and style of the people who are living and using the spaces. For a hotel the idea is to surprise and create interesting but intimate spaces.

I'm always searching for… items in the decor that have the right mixture of concept and innovation.

My design philosophy is… post-luxury. It’s about what comes after the brands and over-charging that has taken the world by storm.

The most unusual interior I have created is… the interior moor-cum-monastery garden inside my beach house in Alagoas in northern Brazil.

To decorate, you need to… take risks, challenge colors and texture and still keep an eye on what's real and trends that will not dissipate with time.

Every space has… it's own life, and is eager to tell you a story.

The key difference between decorating a home or hotel is… the flux of diversified clientéle.

The last hotel I stayed in was… Nuss Hotel. It is a reformed convent in the centre of Palermo Soho in Buenos Aires. It’s a very trendy and fun district. Before that, we stayed in Twin Farms in Vermont, a very sophisticated and understated retreat. There is incredible art on every wall and - what I appreciate the most - invisible and efficient service.

The most beautiful hotel in the world is… Umaid Bhawan Palace in Jodhpur.

My favourite cities for buying furniture and art are… Copenhagen and Vienna.

When I start a project I… spend a lot of time in the space itself, looking at its empty voids. That's when a film begins, in my head, with the place coming to life. Intuition is king in design, more so than creativity.

For style advice, I call… my Austrian friend and great scenographer Katja Klopf in Vienna. Also - Alice Ferraz – a wise fashion professional who guides on what is just a trend and what will carry on.

For inspiration, I turn to… How To Spend It, Monocle, Portal Pitanga, Adelia Borges, Bazaar, Bamboo (Brazil) and last but not least House & Garden.

My favourite interior trend is… handcrafted pieces with a designer twist.

I hate…. the endlessly repeating minimalist scene, with marble, sunk lighting, coffee and black colouring, plate glass; it is all ad nauseam.

I am excited by… the combination of traditional organic materials and forms with contemporary ones. I like eternal colors, such as white, gold, beige, brown and black always sprinkled with strong and lively ones. Red, mauve and sienna are my favorites.

Annie Deakin is interiors writer for sofa and interior design website mydeco.com.

Discover more property articles at Homes and Property
PROMOTED VIDEO
News
Sarah Silverman (middle) with sister Reform Rabbi Susan Silverman (right) and sister actress Laura Silverman (left) at Jerusalem's Western Wall for feminist Hanuka candle-lighting ceremony
peopleControversial comedian stages pro-equality Hanukkah lighting during a protest at Jerusalem's Wailing Wall
Arts and Entertainment
The Bach Choir has been crowned the inaugural winner of Sky Arts’ show The Great Culture Quiz
arts + ents140-year-old choir declared winner of Sky Arts' 'The Great Culture Quiz'
Life and Style
food + drink
News
i100
Property search
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Finance Director

£65000 - £80000 per annum: Recruitment Genius: Finance Director required to jo...

Recruitment Genius: Medico-Legal Assistant

£15000 - £25000 per annum: Recruitment Genius: This is a unique opportunity fo...

Ashdown Group: (PHP / Python) - Global Media firm

£50000 per annum + 26 days holiday,pension: Ashdown Group: A highly successful...

The Jenrick Group: Quality Inspector

£27000 per annum + pension + holidays: The Jenrick Group: A Quality Technician...

Day In a Page

Homeless Veterans appeal: 'You look for someone who's an inspiration and try to be like them'

Homeless Veterans appeal

In 2010, Sgt Gary Jamieson stepped on an IED in Afghanistan and lost his legs and an arm. He reveals what, and who, helped him to make a remarkable recovery
Could cannabis oil reverse the effects of cancer?

Could cannabis oil reverse effects of cancer?

As a film following six patients receiving the controversial treatment is released, Kate Hilpern uncovers a very slippery issue
The Interview movie review: You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here

The Interview movie review

You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here
Serial mania has propelled podcasts into the cultural mainstream

How podcasts became mainstream

People have consumed gripping armchair investigation Serial with a relish typically reserved for box-set binges
Jesus Christ has become an unlikely pin-up for hipster marketing companies

Jesus Christ has become an unlikely pin-up

Kevin Lee Light, aka "Jesus", is the newest client of creative agency Mother while rival agency Anomaly has launched Sexy Jesus, depicting the Messiah in a series of Athena-style poses
Rosetta space mission voted most important scientific breakthrough of 2014

A memorable year for science – if not for mice

The most important scientific breakthroughs of 2014
Christmas cocktails to make you merry: From eggnog to Brown Betty and Rum Bumpo

Christmas cocktails to make you merry

Mulled wine is an essential seasonal treat. But now drinkers are rediscovering other traditional festive tipples. Angela Clutton raises a glass to Christmas cocktails
5 best activity trackers

Fitness technology: 5 best activity trackers

Up the ante in your regimen and change the habits of a lifetime with this wearable tech
Paul Scholes column: It's a little-known fact, but I have played one of the seven dwarves

Paul Scholes column

It's a little-known fact, but I have played one of the seven dwarves
Fifa's travelling circus once again steals limelight from real stars

Fifa's travelling circus once again steals limelight from real stars

Club World Cup kicked into the long grass by the continued farce surrounding Blatter, Garcia, Russia and Qatar
Frank Warren column: 2014 – boxing is back and winning new fans

Frank Warren: Boxing is back and winning new fans

2014 proves it's now one of sport's biggest hitters again
Jeb Bush vs Hillary Clinton: The power dynamics of the two first families

Jeb Bush vs Hillary Clinton

Karen Tumulty explores the power dynamics of the two first families
Stockholm is rivalling Silicon Valley with a hotbed of technology start-ups

Stockholm is rivalling Silicon Valley

The Swedish capital is home to two of the most popular video games in the world, as well as thousands of technology start-ups worth hundreds of millions of pounds – and it's all happened since 2009
Did Japanese workers really get their symbols mixed up and display Santa on a crucifix?

Crucified Santa: Urban myth refuses to die

The story goes that Japanese store workers created a life-size effigy of a smiling "Father Kurisumasu" attached to a facsimile of Our Lord's final instrument of torture
Jennifer Saunders and Kate Moss join David Walliams on set for TV adaptation of The Boy in the Dress

The Boy in the Dress: On set with the stars

Walliams' story about a boy who goes to school in a dress will be shown this Christmas