Designer dishcloths to dry for
When experts were asked to vote for Britain's coolest brands (2012-2013), in a list that included companies such as Topshop and Soho House, a little company called To Dry For (todryfor.com) also made the cut. To Dry For specialises in printed tea towels.
It might seem like a hard sell to make a piece of cloth used for drying saucepans "cool", but then the modest tea towel has had quite a makeover. Yes, they are often insufferably twee or groan-inducing, but it seems the public – or at least the middle classes – can't get enough of them.
"It's tricky to say why they've become such a thing," says Sally Emery, who founded To Dry For with her husband David. "It's probably down to the economic climate. People aren't going out for dinner so much, and it's a cheap way of making staying in and cooking in the kitchen a bit of a nicer experience. It's cheesy, and we don't lose sight of the fact that it is just a mundane object, but they really brighten up the home."
More Britons believe that multiculturalism makes the country worse - not better, says poll
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
Osborne to cap family benefits at £23,000 – announced ahead of his post-election Budget
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
- 1 Humans of New York image of crying gay teen receives best response yet from Ellen DeGeneres
- 2 What supermodels really think about posing in the nude
- 3 North Korean defector flees to Finland 'with evidence of chemical testing on humans'
- 5 Swedish minister gives strongest case yet on why EU should stop turning away asylum seekers
£7 - £10 per hour: Recruitment Genius: This care provider is looking for Home ...
£30000 - £35000 per annum: Recruitment Genius: One of the UK's leading web des...
£27000 - £35000 per annum: Recruitment Genius: A growing, successful, friendly...
£16000 - £25000 per annum: Recruitment Genius: This family owned, independent ...