Designer dishcloths to dry for
When experts were asked to vote for Britain's coolest brands (2012-2013), in a list that included companies such as Topshop and Soho House, a little company called To Dry For (todryfor.com) also made the cut. To Dry For specialises in printed tea towels.
It might seem like a hard sell to make a piece of cloth used for drying saucepans "cool", but then the modest tea towel has had quite a makeover. Yes, they are often insufferably twee or groan-inducing, but it seems the public – or at least the middle classes – can't get enough of them.
"It's tricky to say why they've become such a thing," says Sally Emery, who founded To Dry For with her husband David. "It's probably down to the economic climate. People aren't going out for dinner so much, and it's a cheap way of making staying in and cooking in the kitchen a bit of a nicer experience. It's cheesy, and we don't lose sight of the fact that it is just a mundane object, but they really brighten up the home."
The only black face in the Ukip manifesto is on the page about overseas aid
If I’m being racially abused I don’t need a stranger with a saviour complex to rescue me
Ukip is the only main political party to not address LGBT rights in its manifesto
Food banks: One million Britons will soon be using them, according to Trussell Trust
BBC election debate: The one photo that summed up the whole 90-minute leaders debate
Religion isn't growing, it is becoming vigorous in its demise, says philosopher AC Grayling
- 2 18th century sex toy found in 'toilet of sword fighting school' in Poland
- 3 US? China? India? The 10 biggest economies in 2030 will be...
- 4 'I wish my teacher knew...': Young students share their 'heartbreaking' worries in notes
£18000 - £23000 per annum: Recruitment Genius: They work with major vehicle ma...
£16500 per annum: Recruitment Genius: A Chiropractic Assistant is needed in a ...
£18000 - £26000 per annum: Recruitment Genius: They work with major vehicle ma...
£28000 - £30000 per annum: Recruitment Genius: This company provides coaching ...