Welcome to the new Independent website. We hope you enjoy it and we value your feedback. Please contact us here.


Designer dishcloths to dry for


When experts were asked to vote for Britain's coolest brands (2012-2013), in a list that included companies such as Topshop and Soho House, a little company called To Dry For (todryfor.com) also made the cut. To Dry For specialises in printed tea towels.

It might seem like a hard sell to make a piece of cloth used for drying saucepans "cool", but then the modest tea towel has had quite a makeover. Yes, they are often insufferably twee or groan-inducing, but it seems the public – or at least the middle classes – can't get enough of them.

"It's tricky to say why they've become such a thing," says Sally Emery, who founded To Dry For with her husband David. "It's probably down to the economic climate. People aren't going out for dinner so much, and it's a cheap way of making staying in and cooking in the kitchen a bit of a nicer experience. It's cheesy, and we don't lose sight of the fact that it is just a mundane object, but they really brighten up the home."