Less was more: When it comes to classic design, Dieter Rams stands the test of time
Saturday 16 January 2010
dieter rams tests "good design" against 10 basic measures. According to him, it should be innovative and useful, aesthetic and honest, unobtrusive and long-lasting; it must make a product understandable, be thorough down to the last detail, and it must be concerned with the environment. Finally: "Good design should be as little design as possible." During the course of his career, which spans more than 50 years, Dieter Rams has successfully acted out these key principles again and again, pioneering some of the most successful and enduring products of the 20th century.
As director of design at the renowned electrical company Braun from 1961 to 1995, Rams – who is now 78 – was responsible for creating more than 500 products, from coffee-makers and electric shavers to radios and calculators, which have stood the test of time. A man of ideas and practical skill, he studied architecture and trained as a carpenter in his native Germany before making his name as a creative pioneer. Since the 1960s, he has also lent his unique approach to the Danish brand Vitsoe, creating elegant and functional furniture. It is little wonder he has become one of the most respected figures of modern industrial design.
In the current climate of nostalgia and national austerity, Rams' commitment to durability has never seemed more relevant. Which is perhaps why we are currently witnessing a Rams revival with a number of coffee-table books being released this year in his honour, as well as a retrospective of his work showing at London's Design Museum until 9 March. For now at least, it seems the appeal of cheap, disposable style is a thing of the past.
The moment a Queen's Guard soldier lost it and drew his gun at annoying tourist
Greece crisis: The wider lesson is that it’s time to abandon this failed experiment in currencies
'I wish the BBC would stop calling it Islamic State' – David Cameron unleashes frustration at broadcaster
Extend Right To Buy to tenants of private landlords, Labour's Jeremy Corbyn says
David Cameron struck double blow in his hopes to win Britain a new EU deal
Pentagon accuses Russia of 'playing with fire' over nuclear threats towards Nato
- 1 Kim Jong-un shows off airport designed by architect he likely had executed
- 2 Michael Douglas regrets 'embarrassing' Catherine Zeta-Jones with oral sex comments
- 3 Tunisia hotel attack: Locals form 'human shield' to protect hotel from gunman Seifeddine Rezgui
- 4 Tunisian builder has been hailed a hero after knocking gunman to the ground with roof tiles
- 5 German ethics council calls for incest between siblings to be legalised by Government
£15000 per annum: Recruitment Genius: One of the largest hospitality companies...
£28000 - £32000 per annum: Recruitment Genius: As a result of significant cont...
£16575 - £19000 per annum: Recruitment Genius: An excellent opportunity is ava...
£30000 - £35000 per annum: Recruitment Genius: This leading and innovative con...