1. John Lewis Winter Snow Goose Down
A supremely comfortable pillow using down from geese native to Russia's glacial mountains.
2. John Lewis V-Shaped Quilted
A polyester-filled companion pillow that's useful when you want to sit up in bed to read, say.
3. Gosa Kärna
A contoured pillow from Ikea's memory foam range that suits side-sleepers. It goes inside the Gosa Vida outer pillow – at £20.99.
4. Dunlopillo Serenity
A shallow, springily supportive pillow for those who sleep on their front or back. This also has a latex core designed to circulate air.
5. Devon Duvets Folding
From £59, devonduvets.com
Wool-filled to resist dust mites, this has a unique folding design. Fold once, twice or three times to give a different feel from soft to firm.
6. Tempur Deluxe
With memory foam that adjusts to your shape, this big pillow has one matte side and a curious satin side. Looks weird, feels comfy.
7. Dunlopillo Opulence
The non-allergy latex filling maintains shape for ever, while the Tempsmart cover adjusts to your temperature fluctuations.
8. John Lewis Memory Foam
At last, a memory foam pillow that doesn't look strange. This is good value, reliable, and promises superior support and comfort.
9. Gingerlily 100 per cent silk-filled
Because silk is breathable it stays just the right temperature all year round – ideal for allergy sufferers.
10. Tempur Sonata
It looks like a cat's bed, handy if you have a cat. The memory foam makes it good for multiple sleeping positions, adjusting with you.