Adidas fitness app goes free
Wednesday 04 August 2010
Following up on their suite of miCoach gadgets that monitor heart rate, distance and speed, Adidas has launched itself into the mobile app market by releasing software for iPhones and Blackberry handsets.
The miCoach Pacer distinguished itself from Nike's super popular Nike+ pedometer by adding a heart rate monitor to the standard pedometer get-up, as well as the ability to connect with any kind of MP3 player or sound source.
Whereas the Nike+ sensor couples exclusively with Apple's collection of trendy gadgets, the miCoach further justified its higher price with the inclusion of a dedicated number-crunching gizmo. The upshot was that the kit could plug in to any digital music player, rather than certain Apple-branded portables such as recent models in the iPod Nano and iPhone lines.
Considering the miCoach's €120 ($130) price tag as compared to Nike+'s €29, one might expect any accompanying software widget to come with a similarly aspirational ticket price, but Adidas has decided to go in the opposite direction, releasing it for free.
Ditching hardware for software means that the miCoach app uses each phone's built-in GPS to track distance and syncing with the miCoach site for post-performance analysis - though of course the benefits of accurate heart monitoring and footfall calculations are still restricted to those with the full-price gear.
Endorsed by sports stars such as basketballer Derrick Rose of the Chicago Bulls, World Cup-winning soccer player David Villa of Spain and Barcelona, and Reggie Bush of the New Orleans Saints' Superbowl XLIV winning team, it's clear that Adidas is serious about mounting a challenge to the dominance of Nike's popular Nike+.
Latest in Sport
Didier Drogba went absolutely mental in the Chelsea dressing room after Blues were given the Premier League trophy
Jurgen Klopp favourite to replace Brendan Rodgers at Liverpool if he's sacked
Premier League 2015/16 kits: Confirmed and rumoured strips from Arsenal, Manchester United, Liverpool, Chelsea and others
Sam Allardyce sacked: West Ham wait just a few minutes after final game to axe manager
Arsenal transfer news: Arsene Wenger sets deadline for Theo Walcott contract talks with Liverpool keeping a close eye on his future
- 1 Isis 'jihadi bride' claims forced sex with Yazidi girls is never rape because Koran condones it
- 2 Woman accidentally shoots herself in the head while posing for a selfie
- 3 Art Garfunkel calls Paul Simon a 'monster' with a Napoleon complex
- 4 Isis burns woman alive for refusing to engage in 'extreme' sex act, UN says
As a white man, I'm surprised more women aren't tweeting the hashtag #KillAllWhiteMen
Scotland may have to leave the EU even if it votes to stay in, David Cameron confirms
The day that Britain resigned as a global power
Almost a third of school pupils believe 'Muslims are taking over our country', study claims
SNP fury as HS2 finds 'no business case' for taking fast train service to Scotland
Gay marriage 'Bert and Ernie' cake bakery found guilty of discrimination in Northern Ireland
£40-50K: Guru Careers: We are seeking an experienced Software / C# Developer w...
£35 - 40k + Benefits: Guru Careers: We are seeking a Software Developer (JavaS...
£18000 - £23000 per annum + Commission: SThree: As a Trainee Recruitment Consu...