Adidas fitness app goes free
Wednesday 04 August 2010
Following up on their suite of miCoach gadgets that monitor heart rate, distance and speed, Adidas has launched itself into the mobile app market by releasing software for iPhones and Blackberry handsets.
The miCoach Pacer distinguished itself from Nike's super popular Nike+ pedometer by adding a heart rate monitor to the standard pedometer get-up, as well as the ability to connect with any kind of MP3 player or sound source.
Whereas the Nike+ sensor couples exclusively with Apple's collection of trendy gadgets, the miCoach further justified its higher price with the inclusion of a dedicated number-crunching gizmo. The upshot was that the kit could plug in to any digital music player, rather than certain Apple-branded portables such as recent models in the iPod Nano and iPhone lines.
Considering the miCoach's €120 ($130) price tag as compared to Nike+'s €29, one might expect any accompanying software widget to come with a similarly aspirational ticket price, but Adidas has decided to go in the opposite direction, releasing it for free.
Ditching hardware for software means that the miCoach app uses each phone's built-in GPS to track distance and syncing with the miCoach site for post-performance analysis - though of course the benefits of accurate heart monitoring and footfall calculations are still restricted to those with the full-price gear.
Endorsed by sports stars such as basketballer Derrick Rose of the Chicago Bulls, World Cup-winning soccer player David Villa of Spain and Barcelona, and Reggie Bush of the New Orleans Saints' Superbowl XLIV winning team, it's clear that Adidas is serious about mounting a challenge to the dominance of Nike's popular Nike+.
Latest in Sport
Paul Scholes: Manchester United vs Liverpool - I don't understand why Brendan Rodgers was not more attacking against Basel
Jesus Christ plays for Chelsea - that's what one in five children thinks
Transfer Talk: Nemanja Vidic to return to Manchester United; Hazard to leave Chelsea; Sunderland want Radamel Falcao
Frank Warren column: Don't bet on Amir Khan landing pay day against Floyd Mayweather
Manchester United transfer news: Kevin Strootman move edges closer
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Shock poll shows voters believe Ukip is to the left of the Tories
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Ukip candidate jokes about 'shooting peasants' in racist and homophobic rant
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre
£65000 - £80000 per annum: Recruitment Genius: Finance Director required to jo...
£15000 - £25000 per annum: Recruitment Genius: This is a unique opportunity fo...
£50000 per annum + 26 days holiday,pension: Ashdown Group: A highly successful...
£27000 per annum + pension + holidays: The Jenrick Group: A Quality Technician...