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AYRTON Senna is to launch a children's cartoon magazine in Brazil that features his miniature alter ego, 'Senninha' ('Little Senna'). An improbably cheerie chappy, Senninha, according to his blurb, 'is always happy and in a good mood'. Hmm. 'When he is competing, though, he gets serious and pushes himself very hard to win. If he wins, Senninha becomes happy again, but if he does not win . . . '