Tennis star Andy Murray wins SPOTY, Adidas tweet: 'Not bad for a man with no personality'
Adidas has taken a shot at Andy Murray’s critics, tweeting a picture of the sportsman with the caption: “Not bad for a man with no personality.”
The tennis star, who is a brand ambassador for Adidas, won the BBC Sports Personality of the Year on Sunday.
The media-shy Scot became the first British man to 77 years to win the Wimbledon singles title in July.
He has come under fire in the past for appearing apparently ‘surly’ in post-match interviews, dubbed the 'dour Scot' by many sports commentators.
A Google search shows the fourth most popular term connected with the tennis player is “andy murray has no personality.”
A Google autocomplete search reveals what critics of Andy Murray have been saying
Adidas' tongue-in-cheek post has been tweeted more than times including once by Andy Murray himself.
Although the tweet met with favourable reaction from many on twitter, those who don't realise the context have misinterpreted the post and criticised Adidas.
Indeed in isolation the quote appears rather bitter and sarcastic.
Murray was criticised by Sir Paul Fox, who edited the first show in 1954, for not coming to collect his award. Murray is currently in Florida for his pre-season training.
Sir Fox told The Independent on Sunday his vote went to Mo Farah.
“He can come again another year, and if he can’t be bothered to attend, well, I think that makes a difference, quite honestly,” the former controller of BBC1 said. Murray appeared via videolink instead to receive his award.
The Murray Twitter post was part of Adidas’ new marketing campaign which focuses on responding to events in ‘realtime’. The ‘moments of celebration and acknowledgment’ strategy intends to respond quickly to news on social media, although many pointed out that Murray’s win was hotly anticipated, giving the social media team time to prepare.
Latest in Sport
Floyd Mayweather vs Manny Pacquiao: The biggest fight of all time, or maybe just the most lucrative?
Frank Lampard's face drops when Holly Willoughby introduces him as a 'Man City legend'
What time does Floyd Mayweather vs Manny Pacquiao start?
Arsenal transfer targets: The summer signings that would please Thierry Henry, including Sami Khedira and Edinson Cavani
Floyd Mayweather vs Manny Pacquiao: What time does it start and where can I watch it?
- 1 Frank Lampard's face drops when Holly Willoughby introduces him as a 'Man City legend'
- 2 Migrant crisis: Greek soldier saved 20 people singlehandedly off Rhodes beach
- 3 UK weather: Britain braced for snow as arctic air mass moves in
- 5 Stephen Hawking endorses Labour in the General Election
General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband
The sickening truth about food banks that the Tories don't want you to know
Migrant boat disaster: Ukip candidate mocks victims in sickening Twitter post
Nigel Farage wants the BBC to stop making programmes like Doctor Who, Strictly Come Dancing, and Top Gear
Global warming: Scientists say temperatures could rise by 6C by 2100 and call for action ahead of UN meeting in Paris
Aaron and Melissa Klein: Oregon anti-gay bakers ordered to pay $135,000 after refusing to make cake for same-sex wedding
£16000 - £25000 per annum: Recruitment Genius: A Photographer/ Floor planner /...
£30000 - £40000 per annum: Ashdown Group: Front-End Developer - Guildford/Craw...
£13500 - £15000 per annum: Recruitment Genius: A Customer Service Assistant is...
£16000 - £35000 per annum: Recruitment Genius: An ambitious and motivated Sale...