Tennis star Andy Murray wins SPOTY, Adidas tweet: 'Not bad for a man with no personality'
Adidas has taken a shot at Andy Murray’s critics, tweeting a picture of the sportsman with the caption: “Not bad for a man with no personality.”
The tennis star, who is a brand ambassador for Adidas, won the BBC Sports Personality of the Year on Sunday.
The media-shy Scot became the first British man to 77 years to win the Wimbledon singles title in July.
He has come under fire in the past for appearing apparently ‘surly’ in post-match interviews, dubbed the 'dour Scot' by many sports commentators.
A Google search shows the fourth most popular term connected with the tennis player is “andy murray has no personality.”
A Google autocomplete search reveals what critics of Andy Murray have been saying
Adidas' tongue-in-cheek post has been tweeted more than times including once by Andy Murray himself.
Although the tweet met with favourable reaction from many on twitter, those who don't realise the context have misinterpreted the post and criticised Adidas.
Indeed in isolation the quote appears rather bitter and sarcastic.
Murray was criticised by Sir Paul Fox, who edited the first show in 1954, for not coming to collect his award. Murray is currently in Florida for his pre-season training.
Sir Fox told The Independent on Sunday his vote went to Mo Farah.
“He can come again another year, and if he can’t be bothered to attend, well, I think that makes a difference, quite honestly,” the former controller of BBC1 said. Murray appeared via videolink instead to receive his award.
The Murray Twitter post was part of Adidas’ new marketing campaign which focuses on responding to events in ‘realtime’. The ‘moments of celebration and acknowledgment’ strategy intends to respond quickly to news on social media, although many pointed out that Murray’s win was hotly anticipated, giving the social media team time to prepare.
Latest in Sport
England vs Lithuania: Wayne Rooney rules out repeat of boxing celebration after son Kai repeats it at school and focuses on goalscoring record
Paul Scholes: Frustrated Steven Gerrard should have started crucial game between Liverpool and Manchester United
Paul Scholes: It's amazing Manchester United midfielder Michael Carrick has so few caps for England
New kits for 2015/16: Have the Arsenal, Manchester United, Chelsea, Liverpool and Barcelona strips been leaked?
England vs Lithuania: Theo Walcott 'at risk of being left behind' in Three Lions pecking order
- 1 Germanwings crash: Police make 'significant discovery' at home of co-pilot Andreas Lubitz
- 2 JK Rowling responds to fan tweeting she 'can't see' Dumbledore being gay
- 3 The West has it totally wrong on Lee Kuan Yew
- 4 #FreeTheNipple: Women in Iceland bare breasts in solidarity with trolled student
- 5 Jeremy Clarkson calls on trolls to leave producer Oisin Tymon alone: 'None of this is his fault'
Nigel Farage brands LGBT activists 'filth' and 'scum' and accuses them of scaring away his children after they invade his local pub
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
JK Rowling responds to fan tweeting she 'can't see' Dumbledore being gay
Russia threatens Denmark with nuclear weapons if it tries to join Nato defence shield
Jeremy Clarkson sacked live: Alan Yentob 'wouldn't rule out' ex Top Gear host's BBC return
Germanwings plane crash live: Andreas Guenter Lubitz intentionally crashed flight 9525 into the Alps in act of mass murder and suicide – latest
£20000 - £22000 per annum: Recruitment Genius: An exciting opportunity has ari...
£20000 - £25000 per annum: Recruitment Genius: This is a fantastic opportunity...
£25000 - £30000 per annum: Recruitment Genius: Well established and expanding ...
£14000 - £20000 per annum: Recruitment Genius: This leading Key Cutting equipm...