Baseball: World Series in TV ratings flop
Saturday 24 October 1998
The fourth game, in which the New York Yankees shut out the San Diego Padres 3-0 in San Diego to cap a four-game sweep of the series, measured only a 16.6 rating and a 27 per cent share of the market, bringing the four-game average to a 14.2 rating and a 24 share.
One rating point translates into about 994,000 viewers, or around one per cent of households in the United States with televisions. The share figure represents the percentage of those viewers watching TV who were tuned into the game.
The previous World Series low was an average 16.4 rating and a 27 share for the 1989 series between the Oakland Athletics and San Francisco Giants that also lasted only four games of the best-of-seven championship.
Normally, for a championship series, a television network budget envisages losing money through the first four games, breaking even in the fifth, with the sixth and seventh being pure profit, industry sources said.
In the case of Fox's World Series broadcasts, the network was bringing in about $16m (pounds 9.4m) a game, meaning its loss for the series was probably just about the same amount since the series never reached the fifth game.
A Fox Sports spokesman, Vince Wladika, declined to comment on the profitability of the Series, but he disputed one news report which had claimed that Fox had paid $115m for the championship games. He said Fox's contract with Major League Baseball called for $565m spread over five years of regular season coverage and three World Series.
Latest in Sport
Juventus 2 Real Madrid 1 player ratings: Carlos Tevez, Cristiano Ronaldo and Alvaro Morata on target - but who scored highest?
Gareth Bale performance slammed by Roy Keane, Paul Scholes and Lee Dixon: 'His team-mates can't be happy'
David Beckham reveals secret of his success: I 'stayed in to watch Match of the Day' rather than go out with friends on a Saturday night
Cristiano Ronaldo sticks up for Japanese boy after he struggles to speak Portuguese
Patrice Evra points to 'Manchester United blood' after Carlos Tevez inspires Juventus win over Real Madrid
- 4 Women think Irish men are the sexiest, survey finds
- 5 Florida couple forced to register as sex offenders for having sex on public beach
In defence of liberal democracy
General Election 2015: Post-election 'shambles' looms as 70 per cent of voters say SNP 'should not be able to veto UK government policies'
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
General election live: SNP suspends two members for disrupting Labour rally
Schools forced to act as 'miniature welfare states' with teachers buying underwear and even haircuts for poor pupils
£35000 - £40000 per annum + car and benefits: Ashdown Group: Marketing Manager...
£18000 - £20000 per annum: Ashdown Group: Helpdesk Analyst - Devon - £20,000 ...
£35000 - £50000 per annum + generous bonus: Ashdown Group: Business Analytics ...
£45000 - £50000 per annum: Ashdown Group: IT Project Coordinator (Software Dev...