Cricket: England chief's comments leave bitter taste

Just days after the England hierarchy decided that Test players needed a charm school to improve their image, the country's top administrator conjured up a public relations disaster on two fronts.

Tim Lamb, the chief executive of the England and Wales Cricket Board, launched a startling attack on the team and their coach, David Lloyd, and then bewildered Tetley Bitter by claiming that the withdrawal of its sponsorship of the England team was partly down to the players' appearance not achieving the standard expected of professional sportsmen.

Lamb delivered his bouncers regarding the winter tour to Zimbabwe and New Zealand at Sunday's annual meeting of the Council of Cricket Societies in Birmingham. "The England team's performances over recent years have been extremely disappointing and I think the way in which the England team have conducted themselves recently is also disappointing," Lamb said. "Ian MacLaurin [the ECB chairman] and I were absolutely horrified by what we saw in Zimbabwe. We were very, very disturbed by some of the things we came across."

Lloyd was criticised for his "we murdered them" reaction to the drawn first Test against Zimbabwe. "We thought David Lloyd's comments were completely inappropriate," Lamb said.

He and MacLaurin were not impressed with the way the England team presented themselves. "We understand their demeanour was fairly negative and not particularly attractive," he said. "Their dress left a lot to be desired. That was a factor in Tetley Bitter not renewing their sponsorship. Things improved in New Zealand, but there is a long way to go."

Lloyd, taking a leaf out of the PR handbook, reacted cautiously. "It is difficult to comment without checking with Tim to see what criticism he has put forward. I will have to get in touch with him. Beyond that I can't comment, and I'm not sure I'll want to react after that."

Tetley had no such misgivings. The brewer is in the last year of its sponsorship which began in 1991, and a spokesperson said yesterday: "We are dropping the sponsorship for marketing-led reasons. We have had a long and fruitful partnership with the TCCB and it's done a lot for brand awareness, but things move on, and this year we are having a major relaunch of Tetley with a new brand identity.

"The England sponsorship is still an important part of our programme this summer. We are putting a lot behind this summer's Test series between England and Australia. The Ashes are always a great point of interest and we will be focusing on that for the summer. We are a little bit baffled by the comments. We are going into the Ashes series very positively. We want to go out with a bang."

Lamb later claimed: "Nothing that I have said has not already been said with regard to the Zimbabwe tour. We as a board accept that things have improved in New Zealand, with results improving on the field and England's players in a better frame of mind off it. We are 100 per cent behind David Lloyd and the England management."

Have you tried new the Independent Digital Edition apps?
News
i100
Arts and Entertainment
Billie Piper as Brona in Penny Dreadful
tvReview: It’s business as usual in Victorian London. Let’s hope that changes as we get further into the new series spoiler alert
Life and Style
A nurse tends to a recovering patient on a general ward at The Queen Elizabeth Hospital in Birmingham
health
News
science
Arts and Entertainment
No Offence
tvReview: No Offence has characters who are larger than life and yet somehow completely true to life at the same time spoiler alert
News
Chuck Norris pictured in 1996
people
Arts and Entertainment
Sarah Lucas, I SCREAM DADDIO, Installation View, British Pavilion 2015
artWhy Sarah Lucas is the perfect choice to represent British art at the Venice Biennale
News
A voter placing a ballot paper in the box at a polling station
i100
News
people
Arts and Entertainment
The Queen (Kristin Scott Thomas) in The Audience
theatreReview: Stephen Daldry's direction is crisp in perfectly-timed revival
Sport
football
Caption competition
Caption competition
  • Get to the point
Latest stories from i100
Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Career Services
iJobs Job Widget
iJobs General

SThree: Trainee Recruitment Consultant - Dublin

£13676.46 - £16411.61 per annum + OTE: SThree: SThree Trainee Recruitment Cons...

Ashdown Group: Marketing or Business Graduate Opportunity - Norwich - £22,000

£18000 - £22000 per annum + training: Ashdown Group: Business and Marketing Gr...

SThree: Trainee Recruitment Consultant

£20000 - £25000 per annum + Commission: SThree: Are you great at building rela...

Ashdown Group: Database Analyst - Birmingham - £22,000 plus benefits

£20000 - £22000 per annum + excellent benefits: Ashdown Group: Application Sup...

Day In a Page

General Election 2015: Ed Miliband's unlikely journey from hapless geek to heart-throb

Miliband's unlikely journey from hapless geek to heart-throb

He was meant to be Labour's biggest handicap - but has become almost an asset
General Election 2015: A guide to the smaller parties, from the the National Health Action Party to the Church of the Militant Elvis Party

On the margins

From Militant Elvis to Women's Equality: a guide to the underdogs standing in the election
Amr Darrag: Ex-Muslim Brotherhood minister in exile still believes Egypt's military regime can be replaced with 'moderate' Islamic rule

'This is the battle of young Egypt for the future of our country'

Ex-Muslim Brotherhood minister Amr Darrag still believes the opposition can rid Egypt of its military regime and replace it with 'moderate' Islamic rule, he tells Robert Fisk
Why patients must rely less on doctors: Improving our own health is the 'blockbuster drug of the century'

Why patients must rely less on doctors

Improving our own health is the 'blockbuster drug of the century'
Sarah Lucas is the perfect artist to represent Britain at the Venice Biennale

Flesh in Venice

Sarah Lucas has filled the British pavilion at the Venice Biennale with slinky cats and casts of her female friends' private parts. It makes you proud to be a woman, says Karen Wright
11 best anti-ageing day creams

11 best anti-ageing day creams

Slow down the ageing process with one of these high-performance, hardworking anti-agers
Juventus 2 Real Madrid 1: Five things we learnt, including Iker Casillas is past it and Carlos Tevez remains effective

Juventus vs Real Madrid

Five things we learnt from the Italian's Champions League first leg win over the Spanish giants
Ashes 2015: Test series looks a lost cause for England... whoever takes over as ECB director of cricket

Ashes series looks a lost cause for England...

Whoever takes over as ECB director of cricket, says Stephen Brenkley
Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

Fishing is on Nigel Farage's mind

Ukip leader casts a line to the disaffected
Who is bombing whom in the Middle East? It's amazing they don't all hit each other

Who is bombing whom in the Middle East?

Robert Fisk untangles the countries and factions
China's influence on fashion: At the top of the game both creatively and commercially

China's influence on fashion

At the top of the game both creatively and commercially
Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

The man known as GOD has a reputation for getting the job done

Lord O'Donnell's three principles of rule
Rainbow shades: It's all bright on the night

Rainbow shades

It's all bright on the night
'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

Bread from heaven

Dutch survivors thank RAF for World War II drop that saved millions
Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

How 'the Axe' helped Labour

UK will be 'run for the wealthy and powerful' if Tories retain power