England lose £18m shirt sponsor Brit Insurance
Tuesday 23 October 2012
England were yesterday looking for a new shirt sponsor after Brit Insurance said it would not renew the contract when it expires in 2014.
The Brit logo appears on all England's playing and training kit under a four-year, £18m agreement signed in 2010. The contract expires at the end of the Ashes series in Australia but may be terminated early if a new backer is found. "We hope to find someone before spring 2014," said the England and Wales Cricket Board commercial director, John Perera.
Brit Insurance blamed the decision on a new focus on business beyond Britain but there is growing evidence that companies are demanding more from sport.
UK Athletics is yet to announce a new sponsor after insurer Aviva said it was ending a 13-year partnership.
- 1 Woman accidentally shoots herself in the head while posing for a selfie
- 2 Isis burns woman alive for refusing to engage in 'extreme' sex act, UN says
- 4 Female Muay Thai champion hustles coaches to give them a beating
- 5 16-year-old girl beaten and burned alive by lynch mob in Rio Bravo, Guatemala
As a white man, I'm surprised more women aren't tweeting the hashtag #KillAllWhiteMen
Scotland may have to leave the EU even if it votes to stay in, David Cameron confirms
The day that Britain resigned as a global power
Almost a third of school pupils believe 'Muslims are taking over our country', study claims
SNP fury as HS2 finds 'no business case' for taking fast train service to Scotland
Gay marriage 'Bert and Ernie' cake bakery found guilty of discrimination in Northern Ireland