England lose £18m shirt sponsor Brit Insurance
Tuesday 23 October 2012
England were yesterday looking for a new shirt sponsor after Brit Insurance said it would not renew the contract when it expires in 2014.
The Brit logo appears on all England's playing and training kit under a four-year, £18m agreement signed in 2010. The contract expires at the end of the Ashes series in Australia but may be terminated early if a new backer is found. "We hope to find someone before spring 2014," said the England and Wales Cricket Board commercial director, John Perera.
Brit Insurance blamed the decision on a new focus on business beyond Britain but there is growing evidence that companies are demanding more from sport.
UK Athletics is yet to announce a new sponsor after insurer Aviva said it was ending a 13-year partnership.
educationTo mark International Women's Day, Sarah Brown on how charities have brought proper joined-up thinking to the delivery of education
Michael Schumacher: Ferrari president Luca Cordero di Montezemolo admits he is still in shock over accident
Jose Mourinho claims Cristiano Ronaldo and his Real Madrid team-mates spend too much time looking in the mirror
Is this the cutest pitch invasion ever? Brazil squad embrace young South African fan in heartwarming scenes after friendly match
Manchester United striker Javier Hernandez a World Cup doubt after suffering knee injury in Mexico's draw with Nigeria
World Cup 2014: So, who's on the plane to Brazil?
- 1 The future of sex: The first female condoms were derided, mistrusted and shunned - but will their modern counterparts catch on?
- 2 South African rhino finally put down after roaming Kruger park for days with horn hacked off and bullet in brain
- 3 Sir Patrick Stewart patches into David Cameron and Barack Obama's Ukraine talks with packet of wet wipes
- 4 Study suggests that 'gaydars' are real - at least for women
- 5 Man stabbed with Legend of Zelda Master Sword in serious condition
Apple's Tim Cook: Business isn’t just about making profit
Thousands of young people forced to go without food after benefits wrongly stopped under 'draconian' new sanctions regime
Ukraine crisis: New navy chief 'defects' and surrenders Crimean HQ as Putin claims ultranationalists forced intervention
Ukraine crisis: Russia dismisses '3am ultimatum' as 'total nonsense'
Britain's top vet sparks controversy with call for ban on slashing animals' throats in 'ritual' slaughters for halal and kosher meat products
If you're horrified by a flame-roasted dog, you should be shocked at a hog roast