David Beckham advocates for health and fitness in video games
Thursday 19 August 2010
Soccer superstar David Beckham is teaming up with video game giant Electronic Arts as a spokesperson for their upcoming home fitness title
EA Sports Active 2. Speaking at this week's Gamescom event in Germany, EA Sports' Peter Moore described Beckham as "someone who could inspire people to get active" in the build up to the title's release on November 19.
"You'll hear more about our partnership in the weeks to come", he said, as a short montage played and practical aspects about EA Sports Active 2 were explained.
The first EA Sports Active was for the popular Nintendo Wii system, and came with a strap-on pouch and a resistance band for use in training exercises.
By contrast, EA Sports Active 2 will be for the Wii, PlayStation 3 and Xbox 360, with accompanying applications for the iPhone and iPod Touch. As well as a resistance band, it comes with a heart rate monitor and motion sensors embedded in leg and arm straps.
That not only helps each participant pick an exercise routine that's right for them, but also allows them to share progress with friends and the wider fitness community if they want to, rather like the Nike+ system for runners.
All this should start sounding familiar to those acquainted with Adidas' miCoach suite of fitness devices. Adidas are another company who have Beckham on their books, to the extent that he appears in the Sports Active photos clothed in Adidas apparel.
Developed primarily for runners in response to the success of Nike+, but with more tech and wider fitness applications, the miCoach gadgets comprise a heart rate monitor, a motion sensor for shoes, and progress logging widget.
Like the Nike+ sensor, it can work in conjunction with iPhones and iPods, and Adidas recently released a free iPhone / iPod fitness app in order to put further pressure on Nike.
With Sports Active 2 out before the year's end, EA will be looking to establish themselves as a major player in the home fitness industry, though like Adidas they're not without significant competition.
Nintendo's Wii Fit series hasn't had an update since 2009 and is surely due one, and Ubisoft's Your Shape! Fitness Evolved is, like Sports Active 2, a launch title for Kinect - the Xbox 360's hands-free controller.
There are also the more musical games SingStar Dance and Dance Central which, although not marketed as fitness games, are due out at the same time and have at least managed to impress GamesCom attendees.
The David Beckham / EA Sports Active 2 spot can be seen on YouTube.com/user/EASportsFrance.
Latest in Sport
Chelsea injury news: Cesc Fabregas and Branislav Ivanovic could join Diego Costa on the sidelines for crucial Manchester City clash
Australian Open 2015: Thanks to Amelie Mauresmo, it's no longer Andy Murray against the world
Fantasy Premier League: Invest in Arsenal to climb the ranks in Gameweek 23
Manchester United sign former Manchester City prospect Sadiq El Fitouri on advice from Phil Neville and Paul Scholes
Kim Sears 'swearing' outburst threatens to overshadow Andy Murray's Australian Open semi-final win
- 1 Venezuela Expo Tattoo 2015: Extreme body art from 'Vampire Woman' to 109mm earlobes
- 3 Ball pool for adults opens in London
- 4 Game of Thrones season 5 trailer: The first full-length look is here
9 reasons Greece's experiment with the radical left is doomed to failure
Have we reached 'peak food'? Shortages loom as global production rates slow
Greece elections: Syriza and EU on collision course after election win for left-wing party
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
King Abdullah dead: We can't afford not to hold Saudi Arabia's royals to account
£20000 - £35000 per annum: Recruitment Genius: This fast growing reinforcing s...
Excellent Package: Austen Lloyd: CITY - HIGHEST QUALITY INTERNATIONAL FIRM - A...
Excellent Package: Austen Lloyd: CITY - EXCELLENT FIRM - We have an outstandin...
Excellent Package: Austen Lloyd: IN-HOUSE - NATIONAL CHARITY - An exciting and...