He certainly seemed confused when he made his Ewood Park bow on Saturday.
Having first appeared with a club scarf draped around the shoulders of a sober suit as Jack Walker introduced him to Rovers fans before kick- off, by the time he had taken his seat in the directors' box he had revealed a very nice camel hair coat.
He was still wearing it when he joined Tony Parkes on the touchline in the second half, cutting quite a natty figure, as it happens. By the end of the match, however, when the cameras caught him in clenched-fisted triumph as if he had been there all his life, he had curiously acquired a tracksuit top ... which disappeared when he gave his first post-match interview, replaced again by the camel coat.
Now, which is it to be? Is he a Martin O'Neill, who feels obliged to wear not just training kit but football boots, too, whenever he steps near the field of play, or a Roy Hodgson, champion of the Italian designer school of management? He really must make up his mind...