A four-day festival will take place next to the Queen Elizabeth Olympic Park ahead of the Champions League final in London in May.
The annual UEFA Champions Festival will take place at the International Quarter in Stratford on May 23-26.
The free festival will be the first major event to come to the area since last summer's London Olympics.
Fans can have their photos taken with the Champions League and women's Champions League trophies and visit UEFA's Champions League museum.
London Mayor Boris Johnson said: "We are delighted that the UEFA Champions Festival is returning to London and especially that it will take place on the International Quarter close to Queen Elizabeth Olympic Park, the scene of our biggest sporting moment."
The Champions League final will be played at Wembley on Saturday, May 25, with the final of the women's competition being staged at Stamford Bridge on May 23.