Inter Milan issue completely bizarre press release to announce new club logo
Club's new corporate identity is barely indistinguishable from their old one
Monday 07 July 2014
With modern football growing ever-more corporate, it stands to reason that the amount of nonsensical press-releases issued by clubs has increased dramatically.
Manchester United's 2012/13 kit was released with a statement claiming it "blends cutting-edge technology with a design inspired by the club’s rich history and close bond with the heritage of Manchester." - perhaps laying it on a little bit thick for what was essentially a football shirt that looked like a picnic rug.
However Inter Milan have now blown away all the competition with their press release to announce their new logo and corporate identity.
It is part Alan Partridge, part Don Draper on a really bad day, with just a hint of clunky translating work thrown in for good measure and has to be read fully to be believed.
"Try and picture the scene. Your wife smiling at you, or your husband hugging you. A friend you can count on, a dinner in a special place. Imagine music, art. Imagine the best goal Inter have ever scored, the game that gave you the biggest thrill. Imagine it. The best ever. Now that those sounds, tastes and colours are dancing in your head, now that you're thinking about the best thing ever, think of it in terms of the Nerazzurri. In terms of Inter. The team that makes your heart beat faster.
A picture is gradually filling your mind, right? First a few simple lines, then circles come together and finally a star. It is starting to take shape. "It" is our new logo, now part of our team. Our "corporate identity" to use the appropriate jargon. An image which will be used everywhere: in our communications, on the team bus, at the academy. One voice for a special team. A team that will be Milanese and international. Fair and surprising. It will be legendary just as it always has been. Imagine it. Then look at the new logo. You'll notice they're much the same."
The old and new Inter Milan logos
What makes the press release even more amusing is that at first glance the old logo (left) and the new logo (right) are almost entirely identical, making the whole thing seem even more pointless.
Latest in Sport
The muddy truth of the Christmas Truce game
Alexis Sanchez video: Turns out the Arsenal forward is brilliant at playing the piano too
James Milner lives up to 'boring' tag in brilliant Manchester City Christmas video
Premier League: Chelsea vs West Ham match preview
Sir Alex Ferguson on Jose Mourinho: 'He's good looking, speaks five languages, wins everything - it's unfair'
- 1 Planes go hybrid-electric in important step to greener flight
- 2 Antonio Martin shooting: Mayor says there should be 'no comparison' to Ferguson
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever