Marca has referenced Jimmy Savile in an astonishing attack on the BBC's coverage on Real Madrid "scapegoat" Gareth Bale.
An article was published by the BBC on Friday - prior to Bale's double against Levante last night - suggesting the Spanish newspaper has a campaign to force the £86m forward out of Madrid. In turn, Marca has now responded with an article slamming the BBC, even bringing up the alleged cover-up of the Savile scandal and the recent shameful scenes of hooliganism that have blighted British football.
The Madrid daily posted the article this morning responding to a piece on BBC's website which was titled: "Gareth Bale: The 'Lazy Loner' under fire at Real Madrid'.
The BBC's Spanish football writer Andy West wrote of Marca's "vicious attack" on the 25-year-old Welshman, and added that "the overall message is clear: Marca want Bale out. Marca have decided to make Bale the victim."
Marca has now hit back at the BBC with a firm denial that it was campaigning to get rid of Bale.
Marca's cover: "To the Camp Nou with another attitude" pic.twitter.com/sP6r6jmQcuReal Madrid Info (@RmadridInfo) March 16, 2015
Marca call BBC hooligans for claiming Spanish newspaper want Bale out of Madrid and have launched a campaign. pic.twitter.com/iFG0REtPfkSport Witness (@Sport_Witness) March 16, 2015
Marca's original response to BBC piece had references to British drinking & hooliganism. For some reason left out of translated version...Andy West (@andywest01) March 16, 2015
The article about the "demise" of the BBC had the headline "Hooligans on the BBC" in the Spanish version, and "The BBC's reprehensiBale smear campaign" in the translated version on Marca's English website.
It begins with talk of falling standards of the organisation: "The BBC has veered off the course that made it a byword for quality journalism throughout the 20th century."
And then says the "demise has been made evident through incidents both great and small". The small being the recent mix-up of Italian and Bulgarian flags on their coverage of a Six Nations match, and the great a shocking reference to the Savlile sexual abuse scandal. "The alleged cover-up of the sexual abuse of minors perpetrated by one of the BBC's former stars, presenter Jimmy Savile, is obviously of a far more serious nature."
Top 10 most expensive players ever
Top 10 most expensive players ever
1/10 Gareth Bale - £86million
Tottenham to Real Madrid (2013) - Bale became the world's most expensive player ever when he made the switch from Spurs to Spain.
2/10 Cristiano Ronaldo - £80m
Manchester United to Real Madrid (2009) - Ronaldo smashed the record transfer fee when he left Old Trafford.
3/10 Luis Suarez - £75m
Liverpool to Barcelona (2014) - The Reds cut ties with Suarez after the 2014 World Cup making a £50m profit.
4/10 Neymar - £71.5m
Santos to Barcelona (2013) - The Brazilian finally completed his long awaited move to Europe after a complex deal.
5/10 James Rodriguez - £63m
Monaco to Real Madrid (2014) - After a superb World Cup showing, the Colombian became Real's latest big money signing.
6/10 Zlatan Ibrahimovic - £59m
Inter Milan to Barcelona (2009) - The Swed only spent two seasons at the Nou Camp despite his mammoth price-tag.
7/10 Kaka - £56m
AC Milan to Real Madrid (2009) - The Brazilian joined in the same summer as Ronaldo but failed to make a real impact at the Bernabeu.
8/10 Edinson Cavani - £55m
Napoli to PSG (2013) - The Uruguayan's deal made him the most expensive player ever purchased by a French team.
9/10 Zinedine Zidane - £53m
Juventus to Real Madrid (2001) - Became the world's most expensive player when he moved to the Bernabeu and more than paid it back, particularly with his spectacular goal in the 2002 Champions League final against Bayer Leverkusen.
10/10 Radamel Falcao - £51m
Atletico Madrid to Monaco (2013) - The newly funded Monaco signalled their intent by signing the Colombian.
Marca then added the BBC's article was "misguided" and wrote that West's accusations were "wholly unfounded and unjust".
The piece ends with Marca saying it does "not engage in campaigns" and the BBC "no longer informs its readers".
"For the record, Marca does not engage in campaigns; it informs readers. Rigorously. Something that apparently can no longer be said of the BBC who, like ITV, seem now to be all about drama."
The BBC has refused to comment on the Marca article.