David Beckham joining Paris St Germain captured the headlines on transfer deadline day. Here Press Association Sport looks at how the French media reported his arrival on a five-month deal.
L'Equipe A NICE SHOT BECKHAM
The glamorous icon of football, aged 37, has signed for five months with Paris Saint Germain. This transfer, negotiated in the greatest secrecy after one previous failure, has put Ligue 1 under the spotlight. With the arrival of Beckham, Paris struck a great blow. From a media point of view, this transfer is in line with that of Zlatan Ibrahimovic, Thiago Silva, Ezequiel Lavezzi and more recently Lucas.
Le Parisien ICON DAVID BECKHAM ARRIVES IN PARIS
The British star has signed for five months with PSG. This signature definitely takes the Parisian club into another dimension. Zlatan is not alone. David Beckham, the world's best-known footballer and an international icon, has joined PSG.
Le Figaro BECKHAM, A GOOD DEAL?
The arrival of David Beckham at PSG raises the question of competitiveness. For the Spice Boy arrives with a more ambassadorial status and flagship Qatari ambitions rather than at player level. This is the last stage of the project of PSG's squad formation. It will have a huge impact in terms of image and income. Beckham is glamorous in glory and beauty. Merchandising are rubbing their hands already. The arrival of this iconic global advertising will put the spotlight on Ligue 1. and the coming of the Spice Boy will indeed attract markets hitherto little explored, like Asia.
Le Monde DAVID BECKHAM - ENGLISH FOOTBALLER, GLOBAL BRAND
Fame made him lose his name. On billboards, in conversation or in print advertising, it's just David. More than a star shining and dazzling football, David Beckham is a social phenomenon in the United Kingdom. The former Manchester United, Real and Los Angeles Galaxy midfielder is primarily a footballer extraordinaire. The former captain of the England team has an extraordinary understanding of space and distribution in the game, a brilliant technique and excels in the art of the long cross. 'Becks' has an exceptional personality: Best, less alcohol, the genius of Gascoigne, kindness and more, and the iron determination of Keegan, but warmer. But the personality of David the Magnificent far transcends his talent.