Sky Sports beat BT Sport to show three more seasons of La Liga after winning rights

Broadcaster hold off rivals to keep rights

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The Independent Football

Broadcasting giant Sky Sports have beaten rivals BT Sport for the rights to show La Liga for the next three seasons.

The broadcaster will show around 100 live matches from the Spanish top flight per season, on what is reported to be reduced terms; the Copa del Rey will also be shown.

BT Sport made a bid for the rights but winning sole rights to the Champions League saw their budget reduced, while there was concern that Spanish football may clash with other programming from Serie A and the Bundesliga.

"This is fantastic news for Sky Sports," said managing director Barney Francis. "The agreement means our viewers can enjoy the likes of Ronaldo, Messi, Bale and Neymar week in week out throughout the football season.

"Add to that the 'El Classico' clash between Real Madrid and Barcelona in the league and Sky Sports viewers are sure to see some of the best football moments throughout the season. We’re proud to take our partnership with La Liga into its 20th year and remain the home of Spanish football for another three years."

Javier Tebas, president of La Liga, added: "Sky Sports is the leading sports broadcaster for the UK and Ireland and we are delighted to continue our partnership with them for another three years."