Uefa ask clubs to refer to the Europa League as 'dramatic' and 'prestigious'
Friday 05 October 2012
UEFA are asking club officials to boost the profile of the Europa League by telling managers and players to refer to the competition in glowing terms, it has emerged.
The Europa League is often viewed, particularly in England, as the Champions League's ugly sister, despite a high-profile rebranding of the competition in 2009.
Winners of the Champions League take home a cheque for nine million Euros (£7.24million) but the Europa League winners earn a third of that and the difference in TV revenue is also vast.
It emerged today that UEFA are handing out prompt sheets to the communication departments of Europa League clubs before media conferences that ask them to refer to the competition in a positive light.
The prompt sheet, which was discovered at the top table of Tottenham's pre-Panathinaikos press conference in Athens on Wednesday, asks press officers to brief their respective players and coaches that the Europa League is "prestigious" and "rich in heritage".
The sheet, headlined "Discover the Drama", reads: "At the start of the press conference, below messages should be used by the Club Press Officers.
"In addition, they may also be used by Club Press Officers when briefing coaches and players as their would be of great support to us.
"- UEFA Europa League is prestigious - it provides clubs, players and fans with the challenge of competing in European football for an elite trophy.
"- UEFA Europa League is rich in heritage having provided some of European football's most memorable moments and characters in recent years.
"- The most important quality that we want to communicate is that the UEFA Europa League is dramatic."
Spurs boss Andre Villas-Boas gave the competition a glowing report in the press conference, although he has every reason to given that lifting the trophy in 2009 proved to be the launch pad for his career.
Diving in at the deep end is no excuse for shirking the style stakes
Latest in Sport
World Cup 2014 final - Germany vs Argentina preview: Why Brazilians don't love their neighbours Argentina any more
Germany vs Argentina World Cup final 2014: Five reasons why Argentina will win the World Cup
Thomas Vermaelen to Manchester United: Arsenal manager Arsene Wenger thwarting Louis van Gaal over transfer
World Cup 2014 final - Germany vs Argentina preview: German team ethic tests Lionel Messi's ability to meet the challenge
Brazil vs Netherlands World Cup 2014: Arrogant Brazilian team may never be forgiven by the fans
- 2 Why I'm on the brink of burning my Israeli passport
- 4 L'Oreal cuts ties with Belgium supporter Axelle Despiegelaere after hunting trip photographs
- 5 War is war: Why I stand with Israel
Sustained immigration has not harmed Britons' employment, say government advisers
War is war: Why I stand with Israel
7/7 memorial defaced on anniversary of 2005 attacks with ‘Blair lied thousands died’ graffiti
Australia facing international condemnation after turning around Sri Lankans at sea
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
Socialist Worker called to apologise over ‘vile’ article saying Eton schoolboy Horatio Chapple's death is ‘reason to save the polar bears’