Eriksson says Notts County role is greatest ever challenge

Sven-Goran Eriksson has set his sights on taking Notts County all the way to the Barclays Premier League after signing a five-year contract at Meadow Lane.

The former England boss was unveiled as director of football at the Coca-Cola League Two side today.

But the Swede, who guided England to two World Cup quarter-finals in 2002 and 2006, does not want to hang around in the bottom tier for long.

Eriksson said: "I always said I wanted to come back to the Premier League. I chose a little bit of a difficult way to do it I think. It will take a few years, but I think we will do it.

"I think it's the biggest football challenge of my life, trying to take Notts County back to the Premier League, but that's the target. The challenge is perhaps the most difficult football job I've had so far. But I am looking forward to it."

Eriksson, who confirmed he will be moving to Nottingham, revealed he was at first unsure about joining County.

He said: "When my agent asked me if I would be interested in Notts County I said I am not sure about that, but after listening to the people and seeing the project that they had I said 'yes'."

Eriksson, whose key responsibilities include building scouting network and setting up overseas links, will work alongside current coach Ian McParland.

He told today's press conference at Meadow Lane: "We have together to try to find good players if we want to leave League Two. We have to have good football players. Without good football players you can't reach the League One or the Championship."

Despite being taken over by a Middle Eastern group, Munto Finance, Eriksson said the club would continue to be sensible with their money.

The Swede added: "When this news (of his appointment) came out my phone was hot all the time. People all over the place are asking how much we can pay for players.

"You can't pay Premier League salaries to players in League Two. We all know that we have to be sensible.

"Players and a training ground are the key. If we don't have players and a training ground life is very difficult for the manager, almost impossible I would say."

Eriksson attempted to deflect questions he had joined the unfancied League Two club for financial reasons, explaining he was relishing the challenge of turning them into a top-flight club.

Asked why County fans should believe he would stay at the club for the duration of his five-year deal, the Swede said: "I signed a contract first of all. Secondly, if it was for the money I could have easily gone elsewhere for much, much more money.

"I'm not here for money, I am here for the challenge.

"I'm not here for the weather, or if the city is nice or not. If that was the case then I could have gone to Italy. I'm here for the big challenge and that's the truth."

He added: "Overall I'm here to deal with football matters and to build the club and to try and reach the Premier League.

"We are starting from almost the bottom and we will try to take it the whole way. Hopefully we will do it one day."

Eriksson admitted he knew little of the players in the bottom tier of the Football League, but said his high-profile status and expertise would help lure players.

"I have discussed players with him (McParland) and obviously I don't know the players. I don't know League Two at all," he admitted

"But yes I know players, I know agents. Already they have started phoning me from 4.30 this morning. I have had to switch my phone off.

"If we expect to reach the Premier League then we have to have an organisation that reflects a Premier League club."

Eriksson said he hoped his coaching career was not over.

"I hope not, I want to be in football for many, many years still but you never know," he said.

"I'm still hungry, I still love it. This job is something a little bit new for me but why not try it?"

McParland admitted Eriksson's arrival took him by surprise.

"When Peter (Trembling, County's executive chairman) told me I said 'it's not April is it?'. I had to pinch myself a little bit," said the Scot.

"We had a little chat. It's fantastic. He has a lot of knowledge of the game, he's been at top clubs around the world and managed England - though I won't hold that against him!

"But I'm sure he will bring a lot to the football club and we'll bounce things off each other."

News
A 1930 image of the Karl Albrecht Spiritousen and Lebensmittel shop, Essen. The shop was opened by Karl and Theo Albrecht’s mother; the brothers later founded Aldi
people
Arts and Entertainment
Standing the test of time: Michael J Fox and Christopher Lloyd in 'Back to the Future'
filmA cult movie event aims to immerse audiences of 80,000 in ‘Back to the Future’. But has it lost its magic?
Arts and Entertainment
Flora Spencer-Longhurst as Lavinia, William Houston as Titus Andronicus and Dyfan Dwyfor as Lucius
theatreThe Shakespeare play that proved too much for more than 100 people
News
exclusivePunk icon Viv Albertine on Sid Vicious, complacent white men, and why free love led to rape
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment
Stir crazy: Noel Fielding in 'Luxury Comedy 2: Tales from Painted Hawaii'
comedyAs ‘Luxury Comedy’ returns, Noel Fielding on why mainstream success scares him and what the future holds for 'The Boosh'
Life and Style
Flow chart: Karl Landsteiner discovered blood types in 1900, yet scientists have still not come up with an explanation for their existence
lifeAll of us have one. Yet even now, it’s a matter of debate what they’re for
Arts and Entertainment
'Weird Al' Yankovic, or Alfred Matthew, at the 2014 Los Angeles Film Festival Screening of
musicHis latest video is an ode to good grammar. But what do our experts think he’s missed out?
Sport
New Real Madrid signing James Rodríguez with club president Florentino Perez
sportColombian World Cup star completes £63m move to Spain
Travel
Hotel Tour d’Auvergne in Paris launches pay-what-you-want
travelIt seems fraught with financial risk, but the policy has its benefits
Arts and Entertainment
booksThe best children's books for this summer
Life and Style
News to me: family events were recorded in the personal columns
techFamily events used to be marked in the personal columns. But now Facebook has usurped that
News
news
News
i100
Caption competition
Caption competition

Bleacher Report

Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Career Services

Day In a Page

Noel Fielding's 'Luxury Comedy': A land of the outright bizarre

Noel Fielding's 'Luxury Comedy'

A land of the outright bizarre
What are the worst 'Word Crimes'?

What are the worst 'Word Crimes'?

‘Weird Al’ Yankovic's latest video is an ode to good grammar. But what do The Independent’s experts think he’s missed out?
Can Secret Cinema sell 80,000 'Back to the Future' tickets?

The worst kept secret in cinema

A cult movie event aims to immerse audiences of 80,000 in ‘Back to the Future’. But has it lost its magic?
Facebook: The new hatched, matched and dispatched

The new hatched, matched and dispatched

Family events used to be marked in the personal columns. But now Facebook has usurped the ‘Births, Deaths and Marriages’ announcements
Why do we have blood types?

Are you my type?

All of us have one but probably never wondered why. Yet even now, a century after blood types were discovered, it’s a matter of debate what they’re for
Honesty box hotels: You decide how much you pay

Honesty box hotels

Five hotels in Paris now allow guests to pay only what they think their stay was worth. It seems fraught with financial risk, but the honesty policy has its benefit
Commonwealth Games 2014: Why weight of pressure rests easy on Michael Jamieson’s shoulders

Michael Jamieson: Why weight of pressure rests easy on his shoulders

The Scottish swimmer is ready for ‘the biggest race of my life’ at the Commonwealth Games
Some are reformed drug addicts. Some are single mums. All are on benefits. But now these so-called 'scroungers’ are fighting back

The 'scroungers’ fight back

The welfare claimants battling to alter stereotypes
Amazing video shows Nasa 'flame extinguishment experiment' in action

Fireballs in space

Amazing video shows Nasa's 'flame extinguishment experiment' in action
A Bible for billionaires

A Bible for billionaires

Find out why America's richest men are reading John Brookes
Paranoid parenting is on the rise - and our children are suffering because of it

Paranoid parenting is on the rise

And our children are suffering because of it
For sale: Island where the Magna Carta was sealed

Magna Carta Island goes on sale

Yours for a cool £4m
Phone hacking scandal special report: The slide into crime at the 'News of the World'

The hacker's tale: the slide into crime at the 'News of the World'

Glenn Mulcaire was jailed for six months for intercepting phone messages. James Hanning tells his story in a new book. This is an extract
We flinch, but there are degrees of paedophilia

We flinch, but there are degrees of paedophilia

Child abusers are not all the same, yet the idea of treating them differently in relation to the severity of their crimes has somehow become controversial
The truth about conspiracy theories is that some require considering

The truth about conspiracy theories is that some require considering

For instance, did Isis kill the Israeli teenagers to trigger a war, asks Patrick Cockburn