Manager Jamie Pitman has been sacked by League Two strugglers Hereford less than 48 hours after clinching the club's first home win since October.
The Bulls, fighting for their Football League survival, are currently just two points and two places above the drop zone after Saturday's 2-1 triumph over AFC Wimbledon.
The result ended the club's sorry run of 10 games without victory at Edgar Street while it was also their first in eight league matches.
But the writing was already on the wall for Pitman following a board meeting reportedly held by chairman David Keyte over Thursday and Friday last week to discuss Hereford's current form.
Hereford are expected to make an announcement about a new first-team manager later today.
Keyte told United's official website: "Although everybody has been working very hard we felt we needed someone fresh to get things going for the remaining 12 matches."
Pitman's dismissal ends the 36-year-old's lengthy association with Hereford.
A former midfielder who enjoyed two playing spells with the Bulls between 1996-98 and 2002-06, Pitman was promoted from club physio in October 2010 and placed in temporary charge of team affairs following the sacking of Simon Davey.
Just two months later he was handed the reins until the end of the 2010/11 campaign following a successful start to his tenure.
And Pitman was rewarded further last April when he penned a two-year contract before duly going on to stave off relegation and keep Hereford in League Two.
But the club have lost confidence in his abilities to do that for a second successive season.